(주)스카우트파트너스

Commercial Plan

• Manage the overall trade marketing activities :
• Analyze and understand category/shopper trends and exploit them through data and analytics
• Develop and implement data-based and consistent annual trade marketing plans by channel, to build and grow the business 
• Identify key issues and opportunities to creatively help in enhancing commerciality of Sales Team 
• Design and execute trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams to drive sell-out
• Work with the marketing and sales’ teams to design channel-dedicated promotions for key customers based on shopper profiling and customer strategy and objectives
• Improve brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Develop in-store solutions including POSM and GWP (development, sourcing & stock follow-up with CoE)
• Stay tune on competitive activities
• Monitor retail pricing activities
• Develop and maintain tools to help the field sales and merchandising forces. This includes their annual training plan as well as its follow-up to check the application of learnings
• Guarantee plans between online and offline sales are aligned in order for these channels to be complimentary to each other, not competing plans

Retail Marketing 

• Oversee implementations of all locally relevant global retail programs to deliver premium in-store brand experience and drive conversion.
• Stay abreast on news on emerging technologies in merchandising. Identify trends that will lead to understanding consumer needs, how consumers shop, and ultimately buy.
• Develop the annual strategy, plan and calendar for local events.
• Oversee team delivery of key  events across consumer events, exhibitions/trade show, retail activities and events as well as internal events. 
• Ensure team works effectively with the global team to obtain key assets and approvals (where relevant).
• Oversee management of events budget to delivery of high quality events while maximizing the costs efficiency