▣ Company: 외국계 소비재
▣ Position: Online&Social Executive
▣ Responsibility
Develop online & social channels and devise on-going comms strategies to effectively drive online traffic to the website or social platforms
Plan, manage, and execute online/social marketing campaigns with clear KPIs
Provide strategic recommendations to online related asset creation – including videos, images, CGI models, etc.
Develop and deploy e-CRM platform to manage and evaluate customer research, market conditions, competitor data, consumer segmentation and loyalty programs
Develop contents marketing and O2O engagement to enhance brand value and customer loyalty
Manage the implementation of brand initiatives / projects to promote key messages, enhancing brand visibility and business development
Utilize a range of techniques including SEO and GA
Track conversion rates and making regular improvements to the website
Develop mobile platform including mobile App.
Data analysis, generating knowledge and insights to drive growth
Online brand protection and risk management: Monitor brand presence online and make sure contents & presentation following global brand guidelines
Responsible for planning and budgetary control of all online/social marketing initiatives
Managing agencies to effectively deploy all online/social marketing campaigns
Ensure consistency with offline Marketing and communication strategy with 360° approach utilizing all online touchpoints
Interact with other functions to implement campaigns
▣ Requirements
Experience in digital marketing or online and/or social marketing
Experience of developing and executing online and/or social marketing with a proven track record of driving ROI and sales
Demonstrate history of thinking strategically and creatively, developing practical and specific strategy and tactics to deliver tangible results
Experience in e-commerce and loyalty/CRM is an advantage
Experience in utilizing digital marketing tools such as Google Marketing Platforms, Salesforces and Adobe is an advantage
Experience of planning, managing and executing against an annual budget
Project management experience leading online projects and brand campaigns
University degree holder in Business Administration, Economics and/or Marketing
▣ Location : 서울
▣ 제출서류 :
- 이력서를 MS Word 파일로 담당 컨설턴트 Email로 보내주시기 바랍니다.
- 이력서에 지원분야의 경력 사항을 최대한 구체적이고 상세히 기술해 주시길 바랍니다.
- 사진 첨부요망 / 응시분야 / 연락처 / 연봉(현 연봉 & 희망 연봉) 기재
▣ Contact point : 하주연 부장
Home : www.hennymccoy.com
Email : ******@*******.*** // Office : ***-****-****
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