| ▣ Company: 외국계 소비재 ▣ Position: Sr. Brand Manager ▣ Responsibilities Strategic Direction § Ensure unique positioning & strategy of the brand, differentiated from respective competitors Annual Planning § Development of annual brand plan for each brand, with creative and “out of box” approach Influential Communication § Influence internal and external stakeholders to receive needed support & resources to ensure the success of the portfolio Leading & Execution § Execute campaigns (incl. BTL guidance) based on annual brand plan and lead TFTs and other functions to deliver KPIs and results Evaluation & Sharing § Properly evaluate activations and share results with stakeholders (Local & External) Future Opportunities § Recommend new SKUs / new product introductions / & opportunities, cooperating with other functions (Finance/Sales Planning/Logistics) based on Innovation plan Tracking Track progress of Distribution/VPO with field sales and sales planning Engagement and initiation § Engage with Field sales to make sure agreed strategy & channel segmentation is effective to implement in market. If required, initiate to change with the stakeholders Budget Control § Budget Management: Manage total ATL&BTL marketing budget, & tracking actual vs. planned Agency management § Manage and inspire relevant agencies for better planning and execution NPI process § Follow global/regional/local brand Governance process with full understanding of the Brand Stage ▣ Requirements (Mandatory) Competencies / Experience: § Entrepreneur with strategic planning and analytical thinking § Ability to influence and negotiate through solution-based thinking § Innovative/creative risk-taker § Excellent project planning & management with the ability to manage multiple projects and stakeholders at the same time § Excellent communication, interpersonal skills and team-orientated (driving the business through stakeholders and agencies) § Experience in holistic marketing functions: execution of advertising campaign, promotion and media buying, digital communication planning/execution and activation driving § Ability to analyze market and consumer research data and derive insights, keep in touch with trends § Result-oriented with fast learning and adaptability § Leadership skills with the ability to inspire and deliver results through others § Creative mind & passion to create innovations with related department not only for brand building but also for building sales § Attention to detail and passion for delivering flawless output § Young at heart with passionate and proactive attitude (Mandatory) Mandatory Requirements: § Must have excellent People Managing experience with more than 2 direct reports § Must have managed key brands within organization § Strong marketing experience for at least 8 years or more in multinational organizations § Experience in FMCG industry is a plus § In-depth sales understanding advantageous § University degree graduate (Marketing major preferred) § Very fluent in verbal and written English (all work within Marketing team will be in English) § Korean & English presentation and communication skills with the ability to deal with a wide variety of individuals; junior/senior; internal/external; local/global § Advanced skills in Microsoft (Excel, PowerPoint, Word) ▣ 회사위치: 서울 ▣ 제출서류 : - 이력서를 MS Word 파일로 담당 컨설턴트 Email로 보내주시기 바랍니다. - 이력서에 지원분야의 경력 사항을 최대한 구체적이고 상세히 기술해 주시길 바랍니다. - 사진 첨부요망 / 응시분야 / 연락처 / 연봉(현 연봉 & 희망 연봉) 기재 ▣ Contact point : 안무리 상무 Home : www.hennymccoy.com Email : ******@*******.*** // Office : ***-****-**** // Cell: ***-****-**** ** 이메일로 접수바랍니다 (온라인으로 지원할 경우 확인이 늦어질 수 있음)** |