[´ã´ç¾÷¹«] - Leverages consumer, distributor, market and competitive insights/drivers to guide the development of business objectives, market strategies and operating plans
- Synthesizes valuable, integrated perspectives on distributors, consumers and the marketplace to influence decision-making
- Lead/support market studies and projects to investigate conditions and collect relevant data for analysis
- Guides distributor experience assessments through various frameworks to support development of business opportunity strategies
- Analyzes research findings and provides insight to brand marketers to support the development of brand strategies, product improvements and new products
- Key capability areas include: brand building, concept development, concept/advertising testing, competitive intelligence, consumer behavior, segmentation, etc
- Provides business analytical insight through various business status verification and performance assessment
- Lead Global Research Projects executed in Korea and provide insights to Global and Local marketing and other functions.
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Tel. 82-2-565-5418 (ÇÚµåÆù ¿¬°á·Î Ç׽à ÅëÈ °¡´É)
E-mail. okrapark@focushr.co.kr******@*******.***
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