Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 3 years of experience in market research.
  • Ability to speak and write in English and Korean fluently.

Preferred qualifications:

  • Experience in media and advertising measurement (e.g., media planning and advertising campaign reporting) for Television, Digital, Mobile and Print.
  • Experience in consumer insights, advertising effectiveness research, and a variety of methodologies (e.g., qualitative, surveys, experiments, panels, etc).
  • Experience in data analysis, crafting consumer insights, storytelling, and a curiosity to understand why people behave as they do.
  • Ability to work in a fast-paced environment on multiple projects with many stakeholders, have an executive presence, and comfortable with ambiguity.

About the job

In this role, you will be a research professional working within the Consumer and Market Insights (CMI) team to implement Google’s Business-to-Business (B2B) market research strategy. You will be responsible for developing and executing research to help support our B2B marketing efforts across Asia Pacific. You will be focused on equipping the organization with consumer and data-driven insights that demonstrate the value of Google's advertising platforms and answer our clients key business questions. Your research will inform future marketing strategy and help businesses make the most of the web.

You will understand consumers, be analytical, sound business judgment, and can define and prioritize research projects that illustrate and support the impact of advertising and media. You will support research stakeholders from Sales, Marketing and Product teams, as well as manage relationships with external research agencies. You will build relationships with people at any level and in any job function.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Work within the CMI team to design and implement Google’s B2B market research strategy.
  • Demonstrate the value of Google Media Properties (e.g., Google Search, YouTube, Commerce solutions) to advertising partners via the execution of innovative, unique, and compelling research studies.
  • Drive the design and implementation of research studies, marketing experiments, and/or third-party research services to prove the brand and business impact of advertising.
  • Develop actionable insights/recommendations from studies and effectively communicate them to the cross-functional team and board-level audience.