[´ã´ç¾÷¹«] The core focus for this role is generating business from new logos through outbound selling efforts. The ESD is responsible for achieving assigned sales targets, maintaining profitable growth within a territory and executing on overarching sales and corporate objectives. They will manage the entire sales process including lead generation, qualification, discovery, solution development / presentation, negotiation and close. The target customers are companies larger than $1 Billion in revenue within an assigned geographic territory.
[Roles / Responsibilities]
Achieve prospecting goals by generating new leads and opportunities from personal activity (cold calling), trade shows, internal & external conferences, regional organizations, etc. Achievement of subsequent revenue targets and other sales performance requirements Work to qualify / close leads (MQLs) sourced by marketing Maintain a pipeline of active opportunities Manage opportunities to closure Develop a deep understanding of your prospects business goals, competition, growth plans and obstacles Responsible for positioning all Lionbridge solutions & services with help from product specialists Communicate strategic information such as market intelligence, key customer data, competitive analysis and pricing information to internal constituencies Advocate for your client and be customer focused Act as liaison between Lionbridge operations and clients Provide strategic & tactical leadership internally and externally throughout the sales process for all opportunities Accurately report on forecast / pipeline Support the preparation of all proposals and client quotations. Accurately capture and report all aspects of account and opportunity information within a sales force automation (SFA) application Support and ensure that any, and all reporting requirements are completed and submitted in the timeframe specified by client Be willing to travel
[Organisational Interlocks]
Sales leadership / management Solution Architects Channel partners Field marketing Sales enablement Product marketing / management Legal / pricing / contracts Sales operations Sales support
[Technologies Supporting the Role]
Sales force automation Information news aggregators Sales asset management platform Social selling tool Web conferencing / telepresence
[Success Metrics]
Net New Bookings as per the Bookings Policy Invoicing to the customer within 12 months if booked as WIN in SFDC Booked to realized revenue Other lead generation activities Number of leads provided to product specialists (by product) Quality of client transition to Account Executive at 12 months mark
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[Education] - Bachelor¡¯s degree required
- Master¡¯s degree preferred
[Background / Experience] - Five to ten years previous direct sales experience
- Five to seven years relevant industry experience
- Five to seven years relevant product experience preferred
- Experience selling to Global 2000 level companies, with a focus in one or more of the following verticals: Technology, Travel & Hospitality, Retail &/or CPG industries
- Proven HUNTER with experience of cold-calling for new business with new logos
- Previous digital marketing experience preferred
[Skills & Behaviors] - Strategic & Analytical Thinking
- Creates the New & Different
- Political Savvy
- Executive Presence
- Negotiation
- Builds & leverages Customer Relationships
- Collaborates to Achieve Company Goals
[Knowledge] - Localization industry concepts, practices, policies and procedures preferred
- Specific industry and market segments; competitors; products and value propositions by persona required
- Expertise with Digital Marketing; SEO; Customer Experience; CMS Systems; Content Development; OPI; Machine Intelligence; Neural MT; Testing; may be required based on SBU focus
- Customer centric experience / Solution Selling highly desirable, through understanding and awareness of how trends impact our business and our customers
- Strong negotiation skills to create a win-win for both company and client
- Understanding of when and how to influence the customers buying cycle
- Demand creation and account management processes
- Experience in the development of strategic sales strategies, solutions, proposals and account plans
- Familiar with financial terms & concepts; service-level agreements; B-to-B buying processes; contracts and contracting procedures
- Familiarity with Hand-off Processes for Onboarding customers to new programs
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