¢Ã Company: ¿Ü±¹°è ¼ÒºñÀç


¢Ã Position: Associate Marketing Director (Innovation, strategy, NPD / Sr. ºÎÀå ~ ÀÌ»ç±Þ)


¢Ã Responsibilities
- Establishes the seed project to launch process and methodology.
- Identifies opportunities in related markets, based on in-depth understanding of market landscape, consumer needs, and operations
- Validates potential opportunities through DVF approach (Desirability = do people want it, Viability = is it good for business, Feasibility = can it be built and sold)
- Focuses on solving an acute consumer problem, and thinks like a scientist to experiment and prove/disprove the hypothesis
- Builds product/brand with a focus on data and measurement, in-market learning and product iterations to get to ¡®perfect¡¯ proposition
- Builds a challenger brand that resonates with the target tribe. Engages with target tribe through meaningful connections, and builds the brand with a focus on digital and partnerships


¢Ã Requirements
- Min 12 years of professional experience or more, as brand marketer, product manager, or product owner - - - Experience in e-comm and DTC preferred
- Track record in developing and growing a new business
- Skilled in logical and structured thinking for problem-solving
- Passionate and driven to deliver in the face of ambiguity and challenges
- Comfortable with being hands-on and scrappy, while driving overall venture.


¢Ã Location : ¼­¿ï


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¢Ã Contact point : Jay Ko ÀÌ»ç
If you have any question, please do not hesitate to contact me.
Office : ***-****-**** // Email : ******@*******.***
Home : www.hennymccoy.com
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