¢Ã Company: ¿Ü±¹°è ¼ÒºñÀç ¢Ã Position: Associate Marketing Director (Innovation, strategy, NPD / Sr. ºÎÀå ~ ÀÌ»ç±Þ) ¢Ã Responsibilities - Establishes the seed project to launch process and methodology. - Identifies opportunities in related markets, based on in-depth understanding of market landscape, consumer needs, and operations - Validates potential opportunities through DVF approach (Desirability = do people want it, Viability = is it good for business, Feasibility = can it be built and sold) - Focuses on solving an acute consumer problem, and thinks like a scientist to experiment and prove/disprove the hypothesis - Builds product/brand with a focus on data and measurement, in-market learning and product iterations to get to ¡®perfect¡¯ proposition - Builds a challenger brand that resonates with the target tribe. Engages with target tribe through meaningful connections, and builds the brand with a focus on digital and partnerships ¢Ã Requirements - Min 12 years of professional experience or more, as brand marketer, product manager, or product owner - - - Experience in e-comm and DTC preferred - Track record in developing and growing a new business - Skilled in logical and structured thinking for problem-solving - Passionate and driven to deliver in the face of ambiguity and challenges - Comfortable with being hands-on and scrappy, while driving overall venture. ¢Ã Location : ¼¿ï ¢Ã Á¦Ãâ¼·ù - À̷¼¸¦ MS Word ÆÄÀÏ·Î ´ã´ç ÄÁ¼³ÅÏÆ® Email·Î º¸³»Áֽñ⠹ٶø´Ï´Ù. - À̷¼¿¡ Áö¿øºÐ¾ßÀÇ °æ·Â »çÇ×À» ÃÖ´ëÇÑ ±¸Á¦ÀûÀÌ°í »ó¼¼È÷ ±â¼úÇØ ÁÖ½Ã±æ ¹Ù¶ø´Ï´Ù. - »çÁø ÷ºÎ¿ä¸Á / ÀÀ½ÃºÐ¾ß / ¿¬¶ôó / ¿¬ºÀ(Çö ¿¬ºÀ & Èñ¸Á ¿¬ºÀ) ±âÀç ¢Ã Contact point : Jay Ko ÀÌ»ç If you have any question, please do not hesitate to contact me. Office : ***-****-**** // Email : ******@*******.*** Home : www.hennymccoy.com ** À̸ÞÀÏ·Î Á¢¼ö¹Ù¶ø´Ï´Ù (¿Â¶óÀÎÀ¸·Î Áö¿øÇÒ °æ¿ì È®ÀÎÀÌ ´Ê¾îÁú ¼ö ÀÖÀ½)** |