Minimum qualifications:
Bachelor's degree or equivalent practical experience
5 years of experience in sales and marketing, management consulting, or a related field
Ability to speak and write in English and Korean fluently
Preferred qualifications:
Demonstrated analytical success and a capacity for developing and understanding strategy
Ability to take initiative, leadership roles, and bring breakthrough thinking, functioning in highly dynamic environments
Outstanding written and verbal communication, and problem solving skills
Passion for technology and an understanding of Google ad solutions and advertising business
About the job
As a Product Marketing Manager, you will be a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, or Android) or a business product (Ads, AdSense, etc.), you will take part in a complete marketing experience, leading every facet of the product's journey. From determining positioning, naming, market analysis, feature prioritization, and external communications, you will help shape the the product and help it grow a loyal consumer base. This means you will work with a cross-functional team across Sales, Corporate Communications, Legal, Product Development, Engineering, and more. In this role, you will be involved with product marketing strategy from beginning to end. The Small and Medium-sized Business (SMB) Marketing team is primarily focused on bringing new customers to Google Ads in Korea, as well as engaging and growing existing customers. You will be responsible for planning and driving scaled marketing activities and will play a critical role in positioning and promoting Google Ads products to achieve measurable business results across multiple channels. You will be responsible for shaping and scaling the strategy and execution of various marketing campaigns designed to increase awareness, educate, and drive product adoption specifically for YouTube and Search ads. Our marketing campaigns include online and offline, market research, content marketing, and more. work cross-functionally to bring together teams and resources and drive exponential growth in the segment.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
Develop and execute innovate marketing strategies and plans to drive customer engagement and Google Ads product adoption.
Work with cross-functional teams across Google to ensure the successful execution of campaigns from events, scaled communications, and content marketing campaigns to accelerate the ads business.
Communicate marketing strategy and plans to stakeholders/executive management across Google.
Collaborate with cross-functional teams to develop high quality training materials and content to effectively engage customers and partners. Manage marketing operations and work with external partners and vendors.
Track and analyze campaign effectiveness to transform learnings into the more enhanced marketing strategy and ensure highly effective campaign management that sets global benchmarks for Return on Investment (ROI) and innovation.