Bachelor's degree or equivalent practical experience.
5 years of experience in marketing, digital ads, consulting, or a related field.
Ability to speak and write in English and Korean fluently.
Business to consumer campaign experience.
Understanding of Mobile Platform, app, and mobile gaming industry.
Ability to manage and coordinate projects that requires multi-counterparts internally and externally.
Excellent problem solving and analytical skills with a high degree of analytical accuracy.
Excellent organizational and consumer marketing skills.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager, you will own the marketing strategy and execution with Google Play and be responsible for driving product awareness and usage. You have an understanding of marketplace dynamics, design and execute promotional campaigns, work with product teams to launch products, liaise with partners on co-marketing initiatives, and work with external agencies on creative and event-based projects. Furthermore, you will work closely with Google's business development, product, and partnerships teams to build Google's business.
You will build co-marketing collaborations with key developers, indie game developers and external platform ecosystem players to further grow the ecosystem.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Lead the launches and growth of Google Play in Korea by setting brand strategy, analyzing consumer research insights, building positioning messages, planning execution, and managing the overall success of Google’s digital content business.
Drive engagements with developers and mobile game users in Korea to promote Google Play.
Execute multiple mobile game marketing campaigns.
Be the representative of Google and Google Play brands in Korea, educating and guiding our partners and team.
Represent users in Korea, showcasing the unique needs of this region and guide product development that can best serve the needs of users in Korea.