[Bayer CropScience] PPM/VC Marketing Executive
[Environmental Science(ȯ°æ°úÇÐ) »ç¾÷ºÎ ºÐ»ç ¾È³»]
You are applying for a position in Bayer¡¯s Environmental Science business. Bayer
intends to divest this business to Cinven in 2022. Cinven is an international
investment firm focused on building world-class global companies & will enable
ES to advance towards our vision of healthy environments for everyone,
everywhere.
With joining Environmental Science, you will be joining a global industry leader
in its markets, with the opportunity to be part of forming a new company in an
agile, entrepreneurial and passionate team.
We encourage you to discover more about our activities by watching the ES Dare
to Explore video:
https://www.youtube.com/watch?v=ugzJ5LIhG5o
[Tasks and Responsibilities]
1. [Marketing initiatives]
Developing and implementing PPM&VC marketing initiatives to grow Top line and
gain more market share from market & competitor analysis to assess market size,
market potential and accessibility for PPM & VC segment.
He/she applies Bayer Value and Mission to reflect Market segment strategy which
aligns with regional and global objectives on sustainable growth.
2. [Portfolio management]
Proposing, developing and implementing product portfolio strategy from product
category segmentation & portfolio optimization as well as product positioning
and product penetration strategy.
3. [Strategic Brand Communication]
Developing and implementing strategic brand communication by working closely
with PPM&VC market segment manager to enhance brand awareness and promote core
brands internally and externally.
Choosing and using the right tools in digital and non-digital format for
effective customer communication.
4. [Operational excellence]
Following standard operating procedures in CRM, RIC, PMC, MEP and Customer
segmentation, etc. to optimize results while collaborating with regional and
global team for sustainable business growth.
5. [Market intelligence]
Gathering customer¡¯s insight and market trends regularly.
Analyzing market dynamics and monitoring key activities of competitors, new
research and changing government policy.
Planning and conducting market research (survey) and focus groups interviews
when needed to know customer needs/demands.
6. [Agency management]
Managing design/event agencies for communication to meet our objectives.
Creating marketing collaterals and monitoring local implementation/adjustment.
Following up the processes to ensure quality results and managing P&I budget
successfully.
[Qualifications / Requirement]
1. Effective Communication Skills for interact internal with distributor,
competitor and end-user.
2. Prefer Experience on Marketing at least 3 years.
3. Prefer Good English skill.
À¯ÀÇ»çÇ×
- ¸éÁ¢Àº ¼·ùÀüÇü ÇÕ°ÝÀÚ¿¡ ÇÑÇØ °³º°ÅëÁö ÇÕ´Ï´Ù
- ±¹°¡º¸ÈÆ´ë»óÀÚ¿Í ½ÅüÀå¾ÖÀÚ´Â °ü·Ã¼·ù Á¦Ãâ½Ã °ü°è¹ý¿¡ µû¶ó ¿ì´ëÇÕ´Ï´Ù
- ³²ÀÚ´Â º´¿ªÇÊ ¶Ç´Â ¸éÁ¦ÀÚ·Î ÇØ¿ÜÃâÀå¿¡ °á°Ý»çÀ¯°¡ ¾ø´Â ÀÚ¸¦ ¸ðÁýÇÕ´Ï´Ù
- Á¦ÃâÇϽŠ¼·ù´Â ÀÏü ¹ÝȯÇÏÁö ¾Ê½À´Ï´Ù.
- ÀÔ»çÁö¿ø¼ ³»¿ë¿¡ ÇãÀ§»ç½ÇÀÌ ÆǸíµÉ °æ¿ì ÀԻ簡 Ãë¼ÒµÉ ¼ö ÀÖ½À´Ï´Ù.
- ½ÅüÀû Á¶°Ç°ú Ãâ½Å Áö¿ª, È¥ÀÎ ¿©ºÎ, Àç»ê, ±¸Á÷ÀÚ Á÷°èÁ¸ºñ¼Ó ¹× ÇüÁ¦ÀÚ¸ÅÀÇ ÇзÂ, Á÷¾÷, Àç»ê°ú °ü·ÃµÈ Á¤º¸´Â Áö¿ø¼·ù¿¡ Æ÷ÇÔÇÏÁö
¸¶½Ê½Ã¿À.
(´Ü, ¹ÙÀÌ¿¤ÄÚ¸®¾Æ¿¡ ÀçÁ÷ ÁßÀÎ °¡Á·ÀÌ ÀÖÀ» °æ¿ì, ȸ»ç°¡ °øÁ¤ÇÑ Ã¤¿ëÀ» À§ÇÑ Á¶Ä¡¸¦ ÃëÇÒ ¼ö ÀÖµµ·Ï ÀÔ»çÁö¿ø¼¸¦ ÅëÇØ »çÀü¿¡ °íÁöÇØ Áֽñâ
¹Ù¶ø´Ï´Ù.)