[담당업무]
[LEGOLAND Korea Resort]
LEGOLAND® Korea Resort는 아름다운 호반의 도시 춘천에 2022년 봄 개장한 한국 최초의 글로벌 테마파크로, 온가족이 함께 즐길 수 있는 최고의 Family Destination입니다.
LEGO® 브릭으로 지어진 40여개의 놀이기구와 어트랙션, 쇼는 물론, 15,000개의 LEGO® 모델 전시 뿐만아니라 각기 다른 LEGO® 테마의 154개 객실을 갖춘 LEGO® 호텔로 구성된 LEGOLAND® Korea Resort는 모든 방문객에게 매일 경험해도 질리지 않을 최고의 ‘LEGO®’ 경험을 선사하고 있습니다.
LEGOLAND Korea Resort 공식 홈페이지 : https://www.legoland.kr/
LEGOLAND Korea Resort Facebook Page : https://www.facebook.com/LEGOLANDKoreaResort
LEGOLAND Korea Resort Linkedin Page : https://www.linkedin.com/company/legoland-korea-resort
[Position] Sr. Marketing Manager (10년 이상)
[HR Talk]
LEGOLAND® Korea Resort에 Sales & Marketing부에서 Sr. Marketing Manager를 채용합니다. 테마파크, 리조트 및 호텔 및 FMCG 업계에서 비즈니스 목표 달성을 위해 마케팅을 리딩해보신 경력이 있으신 분을 선호합니다. 업무 관련 Global Stakeholder는 물론 다양한 국가의 고객들과의 Communication이 빈번하게 발생하는 포지션으로 영어 Communication에 거부감이 없는 분을 선호합니다. 자세한 사항은 반드시 아래의 Job Description을 참고해 주시기 바랍니다.
Scope of Job:
Develop and execute overall communication strategy for the Resort covering Park, Hotel and second gates. Deliver Resort attendance targets outside trade – promotions, annual pass, on-line. Recruit, manage and motivate Marketing staff and ensure right competencies to delivery strategy and achieve business targets.
Key Objectives:
Deliver guest attendance level and admission revenue for Park, hotel and second gate and execute corrective actions if necessary. Ensure the right product assortment and prices to deliver consumer attendance and revenue targets. Support in delivering high guest satisfaction by ensuring the right positioning and quality in communication which are aligned to guests expectations. Ensure Consumer Marketing investment stays within agreed budget frames
Main Responsibilities:
- Responsible for brand positioning and creative development covering all creative material such as TVC, Key Visual, collateral for park and hotel, and ensure consistency in communication across all consumer and trade touch points.
- Appoint and manage creative and media agencies in cooperation with SMD.
- Secure promotional program to deliver agreed targets.
- Develop strong corporate partnerships to maximize sponsorship revenue and drive positive awareness of the brand.
- Develop AP product offers including benefits and ensure communication program to meet sales and attendance targets plus training of sales staff.
- Ensure up to date consumer insight by executing ongoing research and media tracking.
- Ensure a strong digital present covering home site, Mobile Apps and Social Media, aligned to other communication channels.
- Keep up to date on best practice and competitor activities.
- Marketing budget set frames and follow-up on investment.
- Secure a good and strong cooperation with LEGO and build network with relevant external stakeholders and organizations.
- Develop strong consumer events to drive visitor attendance and repeat visits, supporting programs for Annual Pass holders.
- Ensure to develop and deliver effective PR messages to target media in cooperation with Communication director and his/her team
- Build strong business relationships and drive tie-in marketing programs with other Merlin attractions in Korea such as COEX Aquarium and Sea Life Busan
- Support development and placement of brand communication materials in trade sales channels and accounts
Skills, Experiences & Qualifications:
Experiences:
- Experience in a theme park, hotel, resort or attraction a plus.
- Minimum of 5 years of management experience, with significant personnel leadership and marketing responsibility and ability to motivate teams and collaborate effectively with cross-functional peers.
- Track record of exceeding commercial targets and objectives.
- Demonstrated experience managing agencies and creative development.
- Demonstrated ability to manage a large volume of work effectively and efficiently.
- Advanced computer skills, particularly with the Microsoft Office suite of projects.
Desired Characteristics:
- Ability to think strategically and conceptually.
- Strong written, verbal and presentation skills.
- Solid understanding of consumer and brand research.
Education:
- Bachelor’s degree required. Majors in Marketing, Business Administration, Communications, or other related field preferred.
Language:
- demand to verbal and written English (Merlin, LEGO)
Health & Safety:
- This role is responsible for all PR Health & Safety requirements within the Resort, is responsible for the Health & Safety of all filming and photography projects that take place at the Resort.
- Managers/supervisors are responsible for all aspects of Health, Safety & Security within their team, in line with the Group Policy (HS001). In particular, they must ensure that risk assessments have been carried out, that safe working procedures are in place for all work activities and that all employees in their teams are aware of the Group Health, Safety and Security Policy and their obligations under it. They must ensure that safe working practices are monitored and that risk assessments and procedures are reviewed regularly. Where incidents do occur, they must ensure that they are investigated appropriately and that where necessary, corrective action is taken to ensure that such incidents are not repeated.
[지원시 유의사항]
‘채용 절차의 공정화의 관한 법률(이하 채용절차법)’에 의거하여,
1) 자격증, 학위 등 증빙자료는 추후 요청 시 제출하게 됩니다.
2) 이력서에 주민등록번호, 가족사항 등의 개인정보를 기재하지 마시기 바랍니다.
*당사는 ‘채용절차법’에 의거, 채용 과정 중 업무와 무관한 일체의 개인신상정보를 묻거나 요구하지 않습니다. *
[채용일정]
2022.10.26 ~ 채용 시 마감
(*서류 제출 순으로 검토되며 빠르게 채용이 마감될 수 있습니다.)
[지원방법]
국영문 이력서를 한 파일로 통합하여(PDF 등) Linkedin내 지원하기를 통해 지원
[Benefits]
- Merlin Magic Pass 제공(테마 파크 및 시설 무료 입장)
- 주거비 일부 지원(조건 충족시)
- 식대 지원
- 교통비 지원
- 통신비 지원
- 워크샵 및 팀 활동 지원
- 단체보험 가입 및 건강검진 지원
[채용담당자]
송상훈, HR Business Partner / Recruiting Manager
[근무부서 및 직급/직책]
근무부서: Sales & Marketing
직급/직책: 차장, 이사 |
