[In Summary]
- Developing and implementing a communication strategy for internal (i.e. employees) and external stakeholders (i.e. journalists, brokers/agents, clients, regulators)
- Developing, implementing and coordinating communication activities and campaigns
- Protecting the corporate brand and reputation
- Implementing communication strategies aligned with Regional Communications activities
[Duties and responsibilities]
- Internal Communications
- Develop internal messages to ensure that staff are briefed on regional and local priorities and actions
- Manage communications through on/offline internal communications channels (email, intranet, hotline, face-to-face meetings, townhall) and evaluate channels
- Develop and implement employee engagement activities and campaigns
- Organize local townhall to facilitate the cascade strategic/tactical messaging for the success of the local business and the collaborative corporate culture
- Support to develop and implement CSR activities as employees engagement opportunities
- External Communication
- Develop and implement a communication strategy that includes media outreach and social media content creation
- Research and write press releases, and content for the company website and social media, infographics
- Acquire and maintain a detailed knowledge of the company¡¯s policies, principles, and strategies, and keep up-to-date with relevant developments
- Arrange and coordinate press conferences, and plan events
- Build and maintain relationships with journalists and key external role-players
- Maintain a database of key journalists to contact for the distribution of press releases or in case of crisis management. Log all media contact for record purposes
- Review and distribute a daily monitoring to all employees
- Manage and work closely with PR agency
- Brand Management
- Act as the local brand guardian in ensuring the correct application of the brand across a variety of media
- Communicate the regional communications team regarding branding guideline
- Business Support
- Work with business teams and attend business meetings to ensure a clear understanding of business needs to align marketing & communications plans with business needs/goals
- Support to organize events e.g. seminars/roadshows with opinion formers/clients/brokers to demonstrate company¡¯s value proposition
- Timely update and provide corporate profile contents
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