CHANEL is a privately-owned company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We care deeply about our employees and strive to create a safe environment that values people’s humanity and uniqueness so that they are free to bring their full selves to work and to their life’s calling.

Inspired by our founder, Gabrielle Chanel, who constantly pushed boundaries in her personal and professional life, there is no one way forward at Chanel. We offer a unique work environment where you are encouraged to better understand the brand, the business, and your motivations, so that together we can unlock the possibility of your growth.

At CHANEL, being a purposeful and human-driven employer means being intentional, meaningful and caring in inspiring our people; fostering environments that reflect our strong values; encouraging and enabling inclusion; and investing in work and workplaces that foster collaboration and well-being. This is critical for the long-term success of our business.

Job Mission:

Key Responsibilities:

[Development of WFJ PR Strategy]

  • Develop overall local PR strategy based on global WFJ PR strategy and local wishes to strengthen CHANEL brand image

  • Development of PR action and implementation

  • Develop and implement specific PR actions for both print and digital media to ensure the best performance

  • Plan and implement editorial tie-up plan for the most optimized result in terms of quality and target reach

  • Find creative ideas for optimized exposure in the most desirable press and digital environment in addition to PR tools

[Celebrity and Influencer Relations]

  • Develop local celebrity and influencer strategy for WFJ

  • Plan and implement celebrity and influencer actions

  • Develop strong relationship with A-list celebrities, influencers, stylists, agents and celebrity agencies

 

[Digital Action Supervision]

  • Plan and implement local digital strategy and actions

  • Develop digital angles with digital influencers, bloggers and digital media

  • Build keen relationship with digital influencers, bloggers and digital press

 

[Press Release Distribution / Press Tools arrangement]

  • Manage overall WFJ press release to relevant press

  • Manage all press requirements including distribution of press materials

 

[Product Loan Supervision]

  • Supervise product loans: sample buying, budgeting, agency management.

 

[PR Result Report]

  • Consolidate all PR activities result and prepare reports based on project

  • Supervise PR results from print & digital monitoring agencies

  • Distribute Fashion & WFJ PR result  to office, CAP, BTQs monthly

 

[Others]

  • Press trip arrangement (Basel, High jewelry event, etc.)

  • Be responsible for marketing plan

  • Plan and manage WFJ PR budget and expense

  • Support local WFJ events

  • Relationship building with editors, stylists and KOLs

Role Specifications

 

Academic / Professional Qualifications

  • Bachelor’s degree or equivalent

  • Preference: Major in fashion

  • Proficient in English

Work Experience

  • Minimum 7 years working experience in WFJ or Fashion PR field.

  • Experiences and knowledge in high end luxury market.

Required Competencies

  • Excellent interpersonal relations and enriched media network.

  • Computer skills: MS office, Excel, PowerPoint, etc.

  • Global sense, methodical manner and outgoing personality

Key Interactions / Stakeholders:

Internal

  • Local fashion PR department and local POE team

  • Global WFJ PR department

  • Local FWFJ division

  • Regional WFJ Marketing division

External

  • Journalists: print, digital, freelancer

  • Agencies: PR, digital, celebrity, influencer, etc

  • WFJ bloggers, influencers, stylists, photographers, etc.