[담당업무]

- Propose and execute all PR activities appropriate for increasing brand awareness and sales, focusing on both corporate issues and each seasonal collection of Brand.
- Implementation and compliance with all HQ guidelines related to the DNA of Brand.
- Manage positive relationship with target press (both printed and online) as well as celebrity agents and other relevant personnel e.g. influencers and stylists.
- Support PR Manager to set and achieve PR objectives through optimized action plans
- Develop local brand ambassador action plans and execute related projects
- Propose ideas for creative and differentiated tie-up editorials and execute according to the plan approved by PR manager and manage the shootings.
- Develop print/digital advertorials and implement social activations with celebrities and influencers to convey the brand strategy.
- Analyze monthly press coverage of Brand and report press/celebrity coverage to HQ.
- Support Milan Fashion Week communications and action plans with ambassador/ celebrities.
- Order, manage and distribute press materials, including samples and gifts, according to the guideline from HQ and find right ideas for successful exposure through press/ celebrities/ influencers.
- Supervise press sample loan of Brand while controlling showroom and PR agency.
- Develop PR contents for Brand digital channels i.e. Kakao.
- Closely communicate with HQ PR/ VIP/ Digital team
- Monitor competitors’ PR activities and new digital communication tools as well as coverage.

[자격요건]

경력사항: 경력(3년 이상 4년 이하)
학력사항: 대학교(4년)졸업 이상

- University degree

- Fluent in English

- Min 3-4 years of experience working with high end/luxury/premium brands

- Fashion PR experience preferred.

- Well established network within fashion media, fashion industry and professionals as well as celebrities.

[우대사항]

외국어: 영어 독해능통,작문능통