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[담당업무] - Manage relationship with journalists with key media
- Media plan planning & execution
- Media agency supervising
- Organize local events in line with the brand’s image (PR, VIP, product launches )
- Define relevant budget for each event, follows up all related costs and ensures event report for management and regional structures with ROI analysis
- Agency supervision
- Provide key insights to brand teams to evolve campaign relevancy and PR program success
- Oversee all aspects of communications including: Public Relations, Influencer Marketing, Celebrity Relations and Philanthropy.
- Generate and secure creative ideas for collaborations and partnerships and participate as active decision maker in conceptualization, execution and development for strategic branding initiatives.
- Continue to increase brand awareness and relevance through increased earned media efforts
- Lead the PR process, risk assessment, identify key concerns, and address issues with informed communication strategies.
- Oversee all communications efforts in all subsidiaries to control accuracy, consistency and brand messaging.
- Develop and implement press tools, kits and strategies to be used to reinforce and strengthen consistent brand image and messaging.
- Interface extensively with internal counterparts in the marketing, sales, training and creative services departments to collaborate on overall company objectives and key messaging.
[근무부서 및 직급/직책]
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[자격요건] 경력사항: 경력(4년 이상 )
학력사항: 대학교(4년)졸업 이상
- Bachelor’s Degree in related field
- At least 4 years of relevant PR
experience, especially in Beauty Industry
- Offline marketing/promotion experience
[우대사항] 외국어: 영어 독해능통,작문능통
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