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* Á÷ ¹« : PR&Communications Manager
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[RESPONSIBILITIES]
- Manage relationship with journalists with key media
- Media plan planning & execution
- Media agency supervising
- Organize local events in line with the brand¡¯s image (PR, VIP, product launches )
- Define relevant budget for each event, follows up all related costs and ensures event report for management and regional structures with ROI analysis
- Agency supervision
- Provide key insights to brand teams to evolve campaign relevancy and PR program success
- Oversee all aspects of communications including: Public Relations, Influencer Marketing, Celebrity Relations and Philanthropy.
- Generate and secure creative ideas for collaborations and partnerships and participate as active decision maker in conceptualization, execution and development for strategic branding initiatives.
- Continue to increase brand awareness and relevance through increased earned media efforts
- Lead the PR process, risk assessment, identify key concerns, and address issues with informed communication strategies.
- Oversee all communications efforts in all subsidiaries to control accuracy, consistency and brand messaging.
- Develop and implement press tools, kits and strategies to be used to reinforce and strengthen consistent brand image and messaging.
- Interface extensively with internal counterparts in the marketing, sales, training and creative services departments to collaborate on overall company objectives and key messaging.
[QUALIFICATIONS]
- Bachelor¡¯s Degree in related field
- At least 4 years of relevant PR experience, especially in Beauty Industry
- Offline marketing/promotion experience
- Excellent verbal & written communication skills
- Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment
- Confident and go-getter under pressure
- Comfortable in public speech & presentation
- Experience in a similar capacity within the beauty industry is an added advantage
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Jeong, Mi Ra
Search Consultant
Exdigm Inc
Email : jeong@exdigm.com******@*******.***