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[담당업무] [외국계 제조사] Product Manager (대리-과장급)
1. Eyewear Brand Management
□ Develop and drive short and long term eyewear marketing and brand strategy in line with global and local business strategy
□ Conduct market analysis and forecasting
- Manage financial goals of the brand
- Analyze sales data, stock, sell-out and market share data by product / sales channels
- Create and execute strategic marketing plans and positioning strategies, and analyze market and competitor activities
2. Market Communication
□ Develop and implement customer campaigns including events, advertising, promotions, digital marketing communications
□ Develop and manage B2C/B2B media relations and all PR activities to increase brand awareness and B2C sales
□ Activate retailers with BTL promotions, point-of-purchase merchandising materials, training, etc. (+2,000 optical shops)
3. Trade Marketing
□ Plan and implement positioning strategies of our products in Korea with 4P integration
□ Plan and implement new product launch campaigns
– media launching events, e-marketing campaign, advertising and PR, etc.
□ Plan and implement seasonal campaigns with integrated marketing communications
– Backto-school, Spring, Parents’ day, Thank s-giving, X-mas, year-end, etc.
□ Plan, drive and manage product launch results based on revenue in collaboration with sales teams
Requirements:
3-7 years of experience working in marketing field
Strategic mindset while being execution-driven
Strong analytical skills and demonstrated ability to turn detailed data analysis into strategic insight
Ability to multi task by organizing and prioritizing work and coordinate required support across multiple functions to achieve project goals and objectives
Experience in digital marketing is a plus
Strong written and verbal communicator
Fluency in both English and Korean
Bachelor’s degree in a related field, or equivalent practical experience
[근무부서 및 직급/직책]
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[자격요건] 경력사항: 경력(3년 이상 8년 이하)
학력사항: 대학교(4년)졸업 이상
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