JOB SUMMARY
This position is responsible for the global marketing and communication vision for 3CE Stylenanda DMI. The role will focus
on creating best-in-class campaigns and content for digital & social platforms and consistent brand identity across the
communication touchpoints. Reporting to the Brand President of DMI, working closely with the key markets in Asia, leading a
team of Campaign & Content, Creative Content, and Advocacy & partnerships, this role is instrumental in rolling out a new brand
positioning and consistently internationalizing the brand. This person should have a pulse on the Asian MZ consumers, and
be ultra-social media savvy. Strategic and creative.
CORE WORK ACTIVITIES
-Develop the 3CE global campaign strategy based on the brand’s consumer insights, positioning + purpose and business
goals
-Drive creation of best-in-class branded digital + social content, driving engagement with key community groups on social
platforms
-Partner with key countries (China/Korea/SEA) to manage local timelines and create the global Instagram calendar and
content + align on advocacy + influencer strategy that supports the global strategy
-Manage agency/project-based partners, from brief through production, but also be ready to create content programs
in-house when appropriate
-Drive yearly IP collaboration from proposal of partners, and management of contracts to the creation of the campaign
-Manage in-house brand ambassadors and propose new faces in line with brand positioning
-Key partner to the Brand President in development of the brand equity and positioning
-Deliver comprehensive global guidelines for brand social and content local activation, supporting total brand and innovation
needs
-Keep a pulse on digital trends, innovations and tools and social conversation around the makeup category in Asia
-Key partner on the Worldwide Meeting brand presentation with external agencies
-Provide global reporting and tracking on programs/deliver on KPIs
QUALIFICATIONS
-Education: University graduate
-Years of experience: +12 years
-Career Specific Experience
-12+ years of relevant experience in creating global marketing campaigns — from vision and strategy to overseeing
production
-Experience in creating integrated content across all key marketing channels, with a specific focus on digital, social media
-Preference for beauty and passion for makeup
-A pulse on trends, cultural/global conversations, and the ever-changing social landscape, with proven success in
activating on behalf of a global brand
-Experience working with and managing agencies and owning a content budget
-Must be organized but also nimble and flexible to adjust to real-time demand
-Boldness to think outside of the box and bring break-thru, integrated ideas
-Strong Interpersonal Skills (written and oral)
-Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
-Language: Fluent in both Korean and English
-Other Skills: Proficient with Excel, PPT
(*Please attach your updated Eng. resume when you apply)