[The Position]

As a Obesity Product Manager, you will develop and execute product marketing strategies to provide people living with Obesity a better treatment experience across the Patient Journey.

Design and execute the product marketing plan:

・Conduct market research to identify trends and assess the product’s competitive position amongst People living with Obesity

・Work with the Obesity Marketing Manager to align product strategy with portfolio strategy for the affiliate

・Design and execute the product marketing plan, ensuring alignment with the planning process

・Propose the product marketing budget and manage it efficiently, ensuring effective spending investment to maximise return on investment for Novo Nordisk

・Ensure that the new product launch plan is in place, and develop the brand campaign and materials

 

Communicate the marketing programme and implement branded campaigns including MCE(multi-channel engagement):

・Communicate Obesity product promotions and plans to the sales force to ensure alignment with NN strategy.

・Drive the implementation of product strategies and campaigns, monitoring sales progression and performance regularly.

・Partner with MCE(multi-channel engagement) team for efficient/effective implementation 

・Provide practical and motivational product and pre-launch training

・Consult/collaborate with the medical department to align with strategies

 

Maintain and develop relationships with target customers and external stakeholders:

・Identify and develop contact with Key Opinion Leaders

・Maintain and execute a regular visit plan with target customers in coordination with the Obesity team.

・Coordinate with creative and event agencies to ensure success of promotional campaigns.

[Job Requirements]

・Completed bachelor’s degree or higher is essential, preferably within Medical or Business.

・At least 3 years of experience in the pharma industry.

・3-5 years of work experience as a product manager is preferred.

・Experience in MCE / digital marketing will be a plus.

・Proficiency in both oral and written English is essential.