Job Title

Consumer Marketing Manager, Beauty

Job Description

Role Summary

Responsible for leading the category business to achieve business objective reporting to PH consumer marketing Lead:

• Define and execute holistic marketing plan to deliver target P&L.
• Collaborate with multifunctional team.

Key Areas of Responsibilities

1. Manage business

• Develop long-term and short-term business objective and strategy in line with global direction.
• Manage financial goals and P&L including sales target, budget, profits and lead business forecasting yearly/ quarterly basis.
• Translates the product roadmap into concrete product specifications for a small product range with known functionality and existing technologies.
• Design and optimize category/ product portfolio through analyzing business performance and identifying market dynamics, consumer behaviors, and insights.  
• Identify key bsiness drivers and steer the course to build business.
• Deliver operational excellence collaborating with cross functional team.    

2. Define consumer insights

• Conduct consumer researches to gain consumer insights and evaluate ideas and assets for steering strategy and marketing plans.

3. Develop marketing communication strategy and plan, and execute.  

• Develop consumer communication starategy for the category.
• Develop integrated marketing communication plans and execute working with internal and external partners such as Creative agency, Media agency, PR agency, etc.   

4. Deliver effective internal communication

• Cooperates with Business Development Manager/Director and Product Managers from global side, who are responsible for global product portfolio and MarCom, and ensure global partners to obtain the agreement on local team’s business strategy/ new product launching plans.

5. Effectively communicate with cross functional team.

• Bachelor's degree or above and 7-10 years of professional experience in marketing.
• Knowledge and understanding of B2C business model, retail channel and consumer communication.
• Strong leadership skills.
• Strategic thinking.
• Excellent written and verbal communication skills in both Korean and English.
• Excellent Communication skill & stakeholder management skill.

Qualifications & Requirements

• Bachelor's degree or above and 5-10 years of professional experience in marketing.
• Knowledge and understanding of B2C business model, retail channel and consumer communication.
• Strong leadership skills.
• Strategic thinking.
• Excellent written and verbal communication skills in both Korean and English.
• Excellent Communication skill & stakeholder management skill.