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Sr. Marketing Manager(ºÎÀå±Þ) - ¿Ü±¹°è ȸ»ç

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Sr. Marketing Manager

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- Deploy brand marketing strategies and communications standards, including the setting of local brand marketing vision, brand execution guidelines, style guides for short and long term aligned with business & global strategies.
- Act as a brand custodian to help grow brand awareness, acquire new customers, drive traffic/conversion and enhance the entire customer experience.
- Proactively identify business needs, marketing and customer trends, being sensitive and responsive to the changing customer and market needs
- Responsible for all marketing functions within the team covers branding, online and offline campaign, social media, digital marketing, public relations, CRM and trade activities etc.
- Establish and implement a complete and integrated / omni-channel marketing and communications plan for the brand in Korea to ensure a seamless customer journey and best-in-class brand experience.
- Define and formulate KPI-driven integrated marketing plans to maximize consumer reach across different digital channels.
- Help drive sales and increased growth through storytelling and developing campaigns to create an elevated brand.
- Manage local marketing budget, and oversee budget allocations, from planning through to execution.
- Develop and maintain key working relationship with external partners, including KOLs, celebrities and external agencies.
- Maximize, define and formulate digital marketing / social media strategies and initiatives to maximize the brand exposure and sales opportunities.


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- Bachelor or above in Marketing or related Disciplines 

- Around 15years solid marketing experiences 

- In-depth knowledge of Korean consumers behavior and marketing landscape in Ecom - Brick & Mortar marketplaces 

- Good exposure and understanding on MarTech and stack planning to support omnichannel development. 

- Demonstrated ability in strategizing cutting edge consumer marketing through digital and social channels. 

- Self-starter with strong analytical skills, conceptual marketing skills and critical decision-making skills 

- Strong commercial approach to deliver performance tracked back to the bottom-line results.


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