[L'oreal Korea] PRADA Beauty - Marketing & Communication Team Manager_Luxe Div.
JOB SUMMARY
Develop brand strategy clarifying the brand’s priorities to grow business in Korea
-Lead marketing & communication strategy to implement brand Campaign messaging while remaining globally
consistent and locally relevant with our key message
-Define the strategic directions and marketing & communication plan, guide portfolio priorities
(new launches, pillar products’ renewal and animation of catalogue) enhancing local relevancy
-Strongly lead the team balancing each function
-Take ownership of campaign and create the right angle to build integrated, engaging consumer brand experiences locally.
Supervise the entire campaign development process and the respect of deadlines
-Steer the collection and analysis of consumer and market insights, share findings with zone/Global to ensure the
consistency of new campaign development with the country’s needs
-Optimize the budget and identify where and how to invest
(sales forecast; price strategy, profitability of the brand, P&L, etc.)
-Closely partner with other departments and stakeholders (i.e. sales, e-commerce, education, VMD etc.) to develop
-Build, develop, and manage the team, coach them and develop their marketing expertise and know-how
QUALIFICATIONS
-Education: University graduate
-Years of experience: Above +10 years
-Specific Career Experience
-Strong marketing & communication experience in Cosmetics/Luxury industry
-Strong planning and analytical skills with attention to detail
-Excellent leadership, communication, negotiation, and interpersonal skills
-Language: Fluent in both Korean and English
-Other Skills: Proficient with Excel and PPT. Basic knowledge of corporate finance and P&L is plus
(*Please attach your updated Eng. resume when you apply)