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Companion Animal Product Manager
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1. PURPOSE OF POSITION/ROLE
¡¤
Maximize
sales opportunities of designated products with diverse insight through
implementation of marketing strategies, operational planning, and utilization
of resources to meet the company objectives
¡¤
This
position is responsible for the management and performance of the designated
product by developing strategies with conventional and MCM that will
differentiate the product with competitive advantages based on clear
understanding of the corporate objectives and the animal healthcare
environment.
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Accurately
forecast demand for Company products
2. KEY ACCOUNTABILITIES AND RESPONSIBILITIES
Ethical
Standards
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Represent the company through appropriate professional and ethical conduct at all
times consistent with Zoetis Values, Zoetis Leader Behaviors and Zoetis Code of Business Conduct in all
actions
Accountabilities
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Maximize sales of assigned products throughout
the product life cycle
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Implement distribution strategies to increase
profitability and efficiencies of customers and company
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Responsible
for effective preparation of promotional materials for launching, sale
promotion and campaigns of existing and new products (including PR and media
relations)
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Monitor the company inventory to maintain
appropriate level of inventory and to avoid any stock-out and high inventory
(write offs)
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Monitor effectiveness of sales tools to insure
efficiencies
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Support BU marketing manager when developing/implementing
seminars/trade shows
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Order product from HQ based on accurate
forecasting and re-ordering in a timely and effective matter to avoid stock-outs
and excess inventory
Financial
Performance
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Contribute
to achievement of the company
budget and profitability
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Implement
product launch as scheduled to achieve company operating target
Allocation
of Resources
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Effectively allocate personal time (and part
time support) to focus on activities that have maximum benefit to the Company¡¯s
results
¡¤
Allocate promotional resources (incentives,
promotional goods, services) to maximize cost effectiveness, return on
investment
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Effectively manage vendors supplying sales promotional
goods and services
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Monitor sales team to insure proper allocation
of promotional resources
Strategies & Policies
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Support development of the marketing strategy
and assess opportunities for assigned products to meet sales forecasts
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Support
development and implement promotional plans of designated products to
meet sales forecasts
¡¤
Forecast sales of designated products
considering the company profitability, competitiveness and objectives
Multi-Channel Marketing
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High level understanding of what the multi-channels
are and how they can drive commercial objectives
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Common Insight and experience across the
business such as Video Detailing, eDetail, Webinars/Webcasts, eCME, Online and Mobile
Promotion, tactic,
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Confidently identify potential channels for
different customer types, brand and market situations
Cross
Functional Coordination
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Closely cooperate with sales team to improve
accuracy of forecasts
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Coordinate
with sales team to validate competitiveness of new products during
launch preparation phase
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Seek out feedback from sales team (and
customers) on the effectiveness of sales tools
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Insure that all promotional literature receives
approval of Technical Service and Regulatory
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Coordinate product training activities with
training manager and technical service managers
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Share information on the status of inventory to
maintain minimum level of inventory with sales team leaders and marketing manager
Performance
Evaluation and Compensation
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Give feedback to training manager and sales team
leaders after providing product training to sales team
Customer
Relations
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Visit
customers (in coordination with ASRs & DMs as necessary) to identify their
needs and market trends
Market information
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Gather
and analyze market information and Zoetis product feedback obtained from sales
team, CSRs and customers
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Based
on (local and global) information from TSMs regarding product comparisons,
clinical trials and case studies, incorporate into sales tools for existing and
new products
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Provide
reports to the CA BU marketing manager on positioning of the company products,
competitors¡¯ activities, customers¡¯ needs and trends
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Execute
customer and market surveys together with sales team or third parties and
feedback results to relevant individuals
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Verify that new products meet customers¡¯ needs
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Monitor
and collect Zoetis product feedback including adverse events
Communication
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Periodically report the market information to CA
BU marketing manager
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Periodically report the sales forecast and
inventory to CA BU marketing manager
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Immediately report any urgent, important issues
to CA BU marketing manager with appropriate solutions and / or
alternatives
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Respond
to inquires on marketing issues from sales department in a timely and efficient
manner
3. SKILLS, KNOWLEDGE, QUALIFICATIONS AND EXPERIENCE
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Education: 4-year university or advanced
degree
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Experience: 5+ years of marketing
experience,
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License: Veterinarian and/or MBA preferred,
not required
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Languages Skill: Native Korean, excellent
reading, writing, speaking in English
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Presentation: Excellent presentations and
public speaking skills
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Product Knowledge: Strong knowledge of
animal health products and customers
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Business Knowledge: Good business sense
and understanding of interdisciplinary areas, including sales, finance,
operations, human resources, etc.
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Leadership: Strong ability to lead and
motivate on an individual and team level
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Network: Key contacts across the industry
and customer base preferred
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