[담당업무]

O Marketing:
- Develop strategies to leverage the quality and to increase the opportunities of brand experience to drive sales
- Plan and execute various brand events and projects to improve brand appreciation
- Cooperate with CRM to target the appropriate target segment and customize methodology
- Contract partnership with external stakeholders or third parties to prepare creative approaches
- Build a strong relationship with VIP prospects and contribute to the creation of a VIP database with direct contacts and in collaboration with all departments
- Utilize Big Pilot Bar as a start point of brand experience and devise strategies
- Optimize budget allocation to maximize the efficiency
- Analyze the impact and result of every brand occasions and monitor competitors’ best practices

O Communication:
- Establish Integrated communication strategy to reinforce brand awareness and desirability
- Maximize the reach with integrated all communication and media tools considering the media journey or consumer brand journey of our target audiences.
- Plan and orchestrate PR activities including PPL, Celeb, and key editors in order to influence potential clients' decision making
- Maintain permanent and close contact with all relevant press (lifestyle, business, trade) to maximize exposure and opportunities
- Manage the pool of partnered influencers
- Analyze and report monthly PR results and set action plan

O Team Management:
- Support Director to manage marketing & communication budget and optimize allocation to maximize brand exposure to the core target
- Supervise PR Executive on editorial guidance and relationship building with press
- Actively share internal/external communication issues and suggest solutions
- Analyze and report PR/event trends and competitors' activities in order to benchmark best practices
- Oversee dedicated agencies for special activities & projects in relation with brand’s interest & activities

O Internal communication:
- Keep close contact with relevant departments at Headquarters
- Work together with Wholesale and Retail department
- Ensure proper support and participation in Monthly Management Meetings
- Keep contact with regional and international subsidiaries
- Exchange best practices, information on product launch & performance

O Key objectives:
- Develop PR/communication strategy with overall brand’s strategy.
- Maximize brand awareness and uplift brand image.
- Efficiently manage PR/communication budget.
- Optimize communication flow between other departments

O Dimension:
Geographical responsibility:

[자격요건]

경력사항: 경력(연차무관)
학력사항: 대학교(4년)졸업

- Marketing & Communication 경력 7년 이상

- 영어 fluent

- Retail industry preferred, not must   

[우대사항]

외국어: 영어 회화능통,독해능통,작문능통