Purpose & Overall Relevance for the Organisation:

 

• To drive the fashion account strategies for the best-in-class brand representation at on/offline doors with sustainable growth and deliver the required financial results.

 

Key Responsibilities:

 

• Strategy : To focus and own the overall strategy for fashion influencers and fashion specialties reflecting the global and market strategies. Work jointly with the WHS senior director & the Wholesale VP.
• Data : To analyze, interpret, and harness actionable insights from our company's extensive data resources, driving strategic decision-making and optimizing business processes for enhanced growth and performance in fashion channels.
• Trend report : To generate comprehensive trend reports by collecting and analyzing data, identifying emerging patterns and market shifts in fashion, and presenting insights to guide our business strategies for Halo business.
• Communication : To manage internal and external communications related to on fashion influencer partners(global and cross regional communication).
• Communication : To manage communication with global specialty sales.
• Consortium : To drive and support the consortium project from product creation to marketing execution.
• Sell out : To drive the best-in-class Sell Out execution with partners to wow consumer.
• Commercial : To ensure the best possible Net Sales result by setting clear targets and action points, managing the constant tracking of results with analysis of risks & new business opportunities.
• Commercial : To take the full ownership of quarterly, seasonal, and annual OTB.
• Commercial : To support negotiation and enforcement of adidas Group trade terms.
• Commercial : To measure progress on defined KPIs(SO growth, discount, inventory and etc.) and monitor all reports in good quality.
• Commercial : To win in competition at our alliance accounts with driving more shelf space(SOB) and building brand credibility.
• People : To support Senior Director Multi to establish an appropriate organizational framework & transformation in line with the Global organizational blueprint.
• People : To support and motivate the direct reports to best implement the account strategies.
• To measure progress on defined KPIs and monitor all reports

 

Key relationship:

 

• Global: Global Wholesale and other adidas fashion WHS in other regions.
• Market: Brands, Customer Service, Business Development, Controlling, Planning, Logistics.
• External: Global and local fashion partners located in Korea.

 

Knowledge, Skills and Abilities:

 

• An enthusiastic individual with a passion for trends and fashion, someone who stays attuned to the latest styles, industry developments, and consumer preferences, and can leverage this knowledge to contribute to our fashion-focused projects and initiatives.
• 'Can-do' attitude and mindset, someone who proactively tackles challenges, approaches tasks with enthusiasm, and is driven to find solutions and achieve goals with a positive outlook.
• Committed to pushing boundaries, embracing innovation, and continuously striving for personal and professional development
• Detail oriented and a data driven.
• Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills
• Fluent in written and spoken local language as well as English.

 

Requisite Education and Experience / Minimum Qualifications:

 

• University degree in business with marketing and sales focus
• Minimum 7~8 years of marketing/product/sales experience in apparel/fashion/shoes or FMCG
• At least 3 years of experience on people and operational management.
• Exposure: Fashion network/industries and lifestyle related business.
• IT skills: Advanced MS Office Skills