[L'oreal] LD - Giorgio Armani Beauty - Communication Team Manager
JOB SUMMARY
Define the communication strategy to develop the brand image, and its visibility and reinforce locally its reputation over time.
-Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity
-Develop and implement the integrated communication campaigns on major product launches, brand projects and events (philanthropy, sponsorships, etc).
-Media publicity: strengthen the media publicity activities (product placement, tie-up, and editorial pitch) and build/maintain close relations with top-tier media. Plan and manage media tie-up/editorial content projects, including digital viral communication through media’s accounts
-Work closely with PR agencies to draft and disseminate press releases for maximum media coverage.
-Manage Public Relations: spokesperson, ambassadors…
-Closely monitor media coverage and take proactive action to maintain a favorable brand image, identify issues related to the brand and anticipate crisis, and coordinate with country corporate communication team.
-Support and advise the Marketing & Communication Team Manager on brand communication topics
-Advise for internal and external speeches
-Build and manage an internal communication plan in line with the external plan
-Manage yearly and monthly PR budget
QUALIFICATIONS
-Education: University graduate
-Years of experience: +9~10 years
-Specific Career Experience: Minimum 7~8 years experience in Communications in the cosmetic/FMCG industry
-Language: Fluent in both Korean and English
-Other Skills: Computer skill proficiency: MS PPT, Excel, Word
(*Please attach your updated Eng. resume when you apply)