To lead YSL customer’s growth, to maximize CRM activities considering customer lifecycle & customer journey in alignment with Division CRM/ YSL marketing strategy, we are seeking for a (Sr.) CRM specialist.

THIS JOB IS RESPONSIBLE FOR

1. Strategic planning & Optimizing CRM programs. (Focusing on customer size/lifetime value/loyalty maximization)

2. Managing & Executing CRM activities. (Including department store, Online, Omni channel customer journey)

3. Revamping CRM programs with new CRM platform/solutions. (After completion of CRM ecosystem upgrade)

CORE WORK ACTIVITIES 

1. Strategic planning & Optimizing brand CRM programs.

-Redesign customer segmentation & customer journeys for Helena Rubinstein customers’ growth/loyalty building & Enrich CRM programs considering Helena Rubinstein marketing strategy & Luxe division CRM strategic roadmap. (Membership/Mileage Program, CRM Campaign Focused)

-Lead pilot tests & new CRM program incubation to prove hypothesis with firm CRM data evidence.

-Improve & Optimize Helena Rubinstein CRM programs consistently to scale-up as a full CRM lifecycle program.

-Analyze CRM activities & Improve dashboard for better understanding of brand marketing & customer.

-Increase customer size & lifetime value by reallocate CRM resource considering marketing performance.

2. Managing & Executing CRM activities.

-Achieve brand CRM KPI & Maximize CRM marketing investment with operation excellency

-Execute yearly mileage redeem program, seasonal CRM promotion & special gift for high value customers.

-Facilitate Offline Department Store’s CRM activity communicating with Helena Rubinstein Retail team.

-Expand Online customer base by collaborating with Luxe Division’s membership customer growth strategy.

3. Kick off KOC (Key opinion consumers) campaign

-Build brand community with Key Opinion Consumers to boost brand image and influence purchases

-Capture & qualify with audience and build a community 

-Organize a collaborative focus group sharing hot news about coming products

4. Revamping CRM programs with new CRM platform/solutions.

-Renovate & Customer Mileage Earning Programs (by Tier/Product)

-Optimize Campaign Programs using new marketing automation tool 

QUALIFICATIONS

-Education : University graduate

-Years of experience : 5~9 years (under 10 years)

-Specific Career Experience

   -More than 3~4 years experiences in CRM, Marketing, Promotion, etc.

   -CRM specialist experiences preferred and is a plus

   -Cosmetic/FMCG/Luxury industry is a plus

[Preference]

not a requirement, but crucial success factor for candidates’ fitting to the job position

   -CRM Job expertise with outstanding performance is a plus.

   -CRM Execution and operational excellence with prioritization is a must.

   -Strong communication capability with diverse stakeholders. (English fluency is a plus)

   -Self-motivated, and curious to understand/solve customer’s fundamental problems.

   -Understanding of the latest CRM relating to marketing/operation/analytic tools is a plus.

-Language: Fluent in both Korean and English

-Other Skills: Proficient with Excel, PPT, Word

-Professional Prioritization and problem-solving skills at fast-paced brand CRM activities.

(*Please attach your updated Eng. resume when you apply.)