Lead/Manager Consumer Insights
BE A PART OF A REVOLUTIONARY CHANGE
At PMI, we¡¯ve chosen to do something incredible. We¡¯re totally transforming our business, and building our future on smoke-free products.
With huge change, comes huge opportunity. So, wherever you join us, you¡¯ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
At PMI it feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of a digital, onmi-channel team that¡¯s driving our huge commercial transformation.
If you¡¯re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You¡¯re not persuading someone to open a savings account or try a new drinks brand. You¡¯re potentially changing the lives of a billion smokers by helping them switch to a better alternative to smoking.
TERMS OF EMPLOYMENT
- Contract Type : Permanent
- Work location : Philip Morris Korea, 10, Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul, Korea
'YOUR ¡®DAY TO DAY¡¯
Play a leading role in driving transformation of PMK from brand-centric to a consumer-centric organization by optimizing consumer insights gathering and analysis processes, identifying market opportunities to answer long-term consumer needs and impacting the organization to make decisions that foster innovation.
1. Drives transformation of PM Korea from a brand-centric to a consumer-centric organization by disseminating a consumer-centric mindset across the organization under the supervision of the CI manager
- A. Scope, evaluate and engage business partners with relevant expertise to increase impact and promote consumer centricity
- B. Lead in analyzing consumer experiences along their consumer experience journey and feed insights into the commercial team to drive actions
- C. Connect the dots on consumer insights by integrating all available data sources to holistically understand the consumer needs and experience with tobacco products (Consumer Journey, NPS System, Digital behavior, Ad-hoc researches, etc.)
2. Manage and develop Research Agencies and other agencies coordinating the production of CI & Research materials and the implementation of study methodologies. This includes:
- A. Write high quality ad-hoc research briefs, questionnaires and guidelines that clearly meets business objectives
- B. Ensure quality execution of Consumer Research studies as per individually set objectives, e.g. General Consumer Tracking Study/ IQOS Panel / Brand Equity Study and Other ad hoc studies
- C. Evolve & upgrade research tools to generate actionable data that is a catalyst for insight and innovation
- D. Review and value-add to reports, conclusions and recommendations generated by local or selected suppliers and facilitate deployment of information throughout organization
3. Provide strategic market information and analysis with business implications/recommendations to ensure that marketing decisions are made based on sound market insights
- A. Drive data extraction, analysis and synthesis that focuses on strategic priorities
- B. Coach and guide internal customers on understanding and utilizing Market Research output
- C. Provide analysis and presentation of actionable, strategically focused, evidence based recommendations
4. Suggest innovative ways of finding consumer insights using techniques and methods that meet internal customers' needs
- A. Actively seek, learn and apply best practices from PMI as well as other markets on PMI Research and Consumer Insight generation tools (e.g, SPSS, Tableau, Power BI)
- B. Suggest creative ways to reinforce or improve currently available tools and platforms utilizing digital tools
5. Ensure all research and CI projects, activities and analysis, reports are fully compliant to PMI 40/41 and PMI 40-G1
WHO WE¡¯RE LOOKING FOR
- 9+ years of experience in consumer-related fields such as research in a research agency or an in-house market research function in a manufacturing company
- Knowledge and hands-on experience on Python, SQL server, MS Power Pivot / Power View / Power BI / Tableau and MS office preferred
- Majoring in Economics or Statistics is a plus
- Good command of written and spoken English and Korean
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->https://www.pmi.com/careers/job-details?id=77290