To plan a program for a brand product, visualizes and develops marketing goal (product selection, promotion, advertisement/media plan) and executes new product support program maintaining existing line effectively

     KEY RESPONSIBILITIES

•  Understand the market specificities and build a brand strategy tailor-made to the country needs

•  Overall responsible for all marketing strategy and activities including Brand equity and brand awareness

•  Developing the marketing strategy for the brand in line with global brand objectives

•  Proactively taking leadership of marketing campaigns and coordinate with sales activities according to distribution channels.

•  Lead the customer experience in all point of sales and drive the visual merchandising and training team towards this goal

•  Responsible for the forecast of new products and limited life products in all channels

•  Responsible for media planning and media execution in the digital channels

•  Develop and lead the implementation of Digital: Understand the market needs, gather information from the brands, follow global guidelines and ensure perfect execution and adaptation at local level while following the brand standards

•  Monitoring and reporting on effectiveness of launches

•  Overall responsible for marketing activities for customers, including CRM

•  Conduct marketing research, follow up on campaigns and launches, provide Management with regular quantitative and qualitative reports

•  Be the key contact between the Global and/or Region offices on all marketing topics

•  Overseeing the brand’s marketing budget

•  Hire, train and motivate the team