Purpose & Overall Relevance for the Organization:
Develop Omnichannel consumer experience strategic plan for the market in line with global principles and guide clusters/countries to ensure efficient implementation across DTC and WHS. Responsible for the deployment of global concepts and the optimization of all consumer touchpoints to elevate consumer impact. Coordinate and orchestrate one POV at market level across Channels for retail physical spaces/environments.
Key Responsibilities:
- Lead a team of consumer experience planning driving premium experiences in the consumer’s chosen channel, including wholesale, own retail and franchise.
- 360° consultant of store design budget across wholesale, own retail and franchise, including consulting design costs based on local NTP benchmark.
- Create a cohesive wholesale and DTC retail design and lead the briefing of concept roll out for all wholesale and DTC channels across categories in physical needs.
- Drive the cascade of global retail concept guidelines to Country/Clusters related teams in long term retail design tools.
- Monitor local execution of retail design across channels and formats according to brand guidelines
- Drive compliance of local executions in clusters/countries in line with global guidelines in terms of the retail design
- Lead the capture and consolidation of input across all channels and clusters/countries to inform and influence aGlobal retail design ensure store formats land with impact
- Orchestrate and gather input from local team on current and future retail concepts and formats, digital and physical experience, Consumer Experience topics based on local customer/consumer and channel distribution needs
- Drive alignment with Head of retail to ensure a premium, seamless consumer journey across all channels
- Become the Market communication counterpart for the Global Consumer Experience team.
- Close collaboration with Retail Head and Finance team to manage Capex and its budgeting align to global strategy and market needs in order to invest on right time at right place
- Review architectural structure & permit issue with local engineer and architect to control construction process and overall timeline to meet target opening day
- Manage all fixture installed in all stores for ordering, shipment, custom clearance, installation, payment settlement and defect report for both own retail and wholesale stores to ensure all global fit-out guidelines.
- Additional projects as agreed
Team Management
- Coach and mentor team members on an ongoing basis, driving a focus on personal development
- Foster a highly empowered and motivational working environment that encourages diversity of thought
- Install a team culture in which all important issues are discussed openly and constructively
- Promote a high-performance culture by setting clear objectives, expectations and individual goals
- Evaluate the hard and soft competencies of your team on a regular basis and provide timely feedback and guidance to drive continuous learning
Key Relationships:
- Global Consumer Experience
- Global and Market Omnichannel
- Market Brand Activation Director and team
- Market Business Units
- Market Finance
- Market Procurement
- External partners (global agencies and local general contractors)
Knowledge, Skills and Abilities:
- Strong presentation, communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
- Strong cross-functional and stakeholder management experience across commercial functions and support functions
- Need basic understanding and knowledge on structural, aesthetic and local code of architecture and interior design
- Fluent spoken and written in Korea and English.
- Willingness to travel upwards of 20% of time
Requisite Education and Experience / Minimum Qualifications:
- 12+ years progressive retail design and consumer experience expertise
- Regional expertise desired
- Sporting Industry experience desired
- University degree ideally in Architecture and/or Interior design