Marketing & Communication Director |
[´ã´ç¾÷¹«] ¤· Contribution to overall Marketing Strategy - Adapt, propose, and activate marketing plans aligned with HQ and Regional office, identify key levers of success, optimise opportunities/resources and put in place amplification plans to further increase local impact. - Deliver and ensure excellence in the execution of all marketing plans to support commercial objectives - Define, develop, manage, and execute 360 Social, Digital, Media, KOL and PR strategies with a special focus on the Korean entertainment industry - Focus on achieving strategic targets (awareness, desirability, conversion) as well as ROI - Integrate innovative and pioneering activations in marketing strategy across all communication channels - Build and execute events plans in close collaboration with HQ & Regional office (product launches, boutique openings, tactical events, annual exhibitions, etc.) - Closely manage media relations and PR plans in co-operation with HQ PR team, and local PR agency, along with PR evaluation monitoring, competition analysis, benchmarking, and best practices.
¤· Contribution as an Ambassador and a Manager - Be influential. Build strong relationship with all key stakeholders (internal – locally, regionally and within the HQ and external) to get relevant amount of support and resources - Support HQ Media team on media strategy, implementation and opportunities - Analyse, manage and optimise budgets - As a People Manager, motivate, challenge and coach team members to grow, achieve targets and be demanding. - Define team and individual objectives; manage career expectations with HR and Managing Director.
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- Minimum
10years¡¯ experience in marketing and communication in Korea. - Possess
experience and knowledge in 360 degrees of the marketing ecosystem, including
online and offline, with good understanding of new media/ digital marketing and
proven track record of innovative applications - Proven
project leader from planning, implementation to delivery with good business
acumen, analytical skills, and commercial sense - Team-player,
resilient, demanding, agile, creative, rigorous and solution-oriented - Strong
sense of ownership and accountability
- Languages:
fluency in Korean is a must, as well as business proficiency in spoken and
written English
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