Affiliate: Roche Pharma Korea

Cluster: Customer Partnership & Strategy

Work location: Seoul, South Korea

Your key responsibilities

Job Summary

The Marketing Enabler(ME) develops aligned therapeutic area, brand, and customer engagement strategies focused on the customer experience and guided by the brand purpose. 

The ME Implements these strategies by developing and selecting the tactics and channel mix that create the most value for Patients, Customers, and Roche.

 

The MEs with other core and dynamic squad members including other enabling teams proactively network with I7 and other international affiliates to leverage our collective global knowledge bank and resources to create the best customer strategies.

 

Main accountabilities 

Responsible Disease Area: Breast Cancer

•  • Develops and generates actionable insights that inform the therapeutic area, brand, and customer engagement strategies

•  • Develops and implements aligned therapeutic area, brand, and customer engagement strategies focused on the customer experience and guided by the brand purpose

•  • Consideration and adoption of an appropriate multi-channel marketing mix to implement brand strategy and tactics and continuously evaluate opportunities for innovation through the utilization of disruptive technology to improve customer experiences

•  • Effective financial management of the brand and uses sound financial modeling/considerations to make strategic decisions

•  • Leads the development of the brand forecast, with clearly articulated assumptions, and updates the Event Driven Forecast (EDP) as required (whenever a material event occurs).

•  • Ensures a robust demand plan is in place, so as to ensure adequate access to medicines for patients, and so as to ensure that there is no wastage of stock

•  • Comply with all SOPs and Code of Conduct and all relevant regulations

Competencies

Purpose-driven
Know how I contribute to fulfilling our purpose: delivering better outcomes for more patients, faster.

 

Growth Mindset
Be bold to take risks and try new things with resilience and learning agility.

 

Collaborative 

Quickly find common ground and solve problems for the good of all, Focus on the holistic purpose of the organization.

 

Customer Centric

Think and act as if the patient is in the room based on customer-centric mindset. Listen to customers and collaborate with customers to co-create experiences.

 

Strategy Development 

Is able to identify and articulate the critical market insights and use them to define the opportunities and challenges facing the brand/therapy area and customers. Leads the cross-functional team to prioritize and define the strategic options to address these challenges and opportunities and identify the critical success factors that will impact the implementation of the plan

 

Financial Management

Incorporates financial modeling, backed by well-defined assumptions to make sound strategic decisions for a brand. Carefully determines investment and fund allocation decisions based on what creates the most value for Patients, Customers, and Roche

 

Marketing / Multi-channel marketing

Executes the brand strategy using a range of tactics and channels. Uses data and analytics to select the most appropriate channel mix for a brand strategy and continually optimize the selected channels.

 

Business insight

Apply knowledge of business and the marketplace to advance the organization's goals. Monitor business news and market changes for impact on the business or on own expertise area; use this to shape decisions.

 

Communication

Develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences. Pay attention to others' input and perspectives, ask questions, and summarize to confirm understanding.

 

Experience & Knowledge 

•  • Strong job-related experience and expertise commensurate with the expectations of the role

•  • Strength in agile working principles and methodologies

•  • Sound brand management or equivalent experience in pharmaceutical &/or commercial healthcare organizations, sales experience preferred.

•  • Overall experience level sufficient to execute the majority of PPOC(Primary Point Of Contact) tasks independently under the oversight of the Chapter Lead. 

•  • Familiar with the Korean healthcare landscape

Submission 

•  • English and Korean resume and self-introduction in 1 MS Word file or PDF file.

•  • Please include your current salary and expected salary information in resume.

•  • 국, 영문 이력서와 국, 영문 자기소개서를 1개의 MS Word 혹은 PDF 파일로 제출

•  • 이력서 상단에 현재 연봉과 희망 연봉을 반드시 표기하시기 바랍니다. 누락 시 이력서가 검토되지 않습니다. 

•  • (보훈)취업지원대상자 우대-취업지원대상자증명서 반드시 제출 요망

 

Next Step

 

1. Job application screening 서류 전형

2. Interview 면접 전형

- Interview will be informed to the candidate who passes the resume screen test.

- 면접은 서류전형 합격자에 한해 개별 통보합니다.

- 실무진 면접, 임원 면접

- 면접 일정은 해외지사에서 담당하고 있으며, 일정 확인을 위해 해외 번호(중국)로 연락이 갈 수 있는 점 미리 안내드립니다. 

3. Overall assessment 종합 심사

4. Final notification via job offer letter 최종 합격 통지 

 

* The finalist is selected after the comprehensive assessment which includes candidates’ reference check, background check on employment history, education, etc and medical check-up.

채용이 유력한 후보자에 대해서 이력 검증 및 평판 조회, 건강검진 등의 종합심사를 진행하여 최종 합격자를 선정합니다.