About You:
Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. We create customer and owner experiences that are authentic and uniquely Dyson.
About the role:
Head of Beauty will be responsible for leading Hair care marketing strategy for Korea, in close collaboration with colleagues locally and globally. Overseeing marketing communication activities and campaigns for Market leading various beauty machines like hair dryer, hair stylers and straighteners. And paving the way for future Hair care technologies.
A team player, you will lead the hair care team to develop their careers to the next stage as well as having the potential opportunity to grow your own career either in market, region or even globally.
Accountabilities
- • Developing marketing strategies and continuously discover opportunities through product ranging & pricing, channel activations, retail, media etc.
- • Lead, inspire, and collaborate with local and global teams to develop marketing plan that drives the business goals & influence innovation
- • Bringing strategies to life by influencing and working effectively with local and global teams, to ensure alignment of the local strategy, and getting requirements delivered.
- • Deeply understanding the category by analyzing the market and the insights of the consumers by working closely with the insight team, and to take the insight to action for both short term activations and influence long term product development in the future.
- • Developing strategies against business goals (P&L/sell-out), create integrated marketing plans, and lead local and global stakeholders in bringing the strategy to life.
- • Managing and tracking key marketing KPIs (Dyson and competitor’s sell-out & share, media performance, retail activations, etc.)
- • Flexibly and speedily taking actions based on the KPIs.
- • Manage and prioritize use of marketing budget.
- • Lead team to build integrated new product launch campaigns
- • Lead/supervise team to execute new product launch campaigns. (Communication strategy, asset creation, product management, media planning & executions)
- • Fully understand the technology, and translate this to a clear communication strategy with clear STPs and messaging priorities that best work for the Korea market
- • Develop all assets required for launch (product package, retail POS, digital, social, TV, etc.) and gather necessary information (specs, product info) by working closely with global and local teams
- • Ensure all product information and its communications going outside are accurate and consistent.
- • Develop integrated media plan and execute by collaboratively working with external planning and media agencies.
About You:
- • 15+ years of consumer brand/product marketing experience (Experience in media strategy planning and execution, BTL, etc.)
- • Minimum 8 years of Brand Managing experience (From top line P&L management, strategy building,)
- • Multi-functional Project lead experience of bringing strategy in life is a must.
- • Fluent in both English and Korean, both spoken and written.
- • Global working experience is a must. Confidently communicate in both English and Korean, as there will be discussions and negotiations with global stakeholders.
- • Those experiences in strong aspirational brand and/or technology driven brand are plus.
- • University graduate (undergraduate or above, marketing or advertising majors are plus)
- • Objective driven; understanding the objective of the project/task and focusing to take actions that would help reach that objective.
- • Problem solving; be able to critically and actively analyze situations, spot issues, and present viable solutions.
- • Leader: should be able to build strong and cooperative relationships, work cross-functionally with a wide range of people, and managing all stakeholders.
- • Strong passion for Innovation, Problem-solving, people development and Dyson products.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.