The Job Responsibilities
Marketing specialist is responsible for driving the Dräger marketing approach in cooperation with the sales and service managers. He/She is responsible to manage the segment management, application marketing, and communication and sales marketing team. In addition, he/she is part of the local management team.
Strategy Development
• Actively participate in regional marketing strategy development and based on that, derive local marketing strategies in alignment with sub-regional/regional Communications & Sales Marketing.
• Drive the strategy process together with the Sales & Service managers.
• Responsible for developing and deploying strategy for application driven markets based on the portfolio of the key application fields.
• Actively participate in developing and deploying the segment positioning for the key markets, including stakeholder management approach (considering global concepts) for each market segment, and drive implementation on all levels to support the business plan.
Operational Marketing
• Actively participate in development and approval of marketing plans
• Drive execution of marketing plans with particular focus on market segment and application aspects, manage market segment and application resources accordingly.
• Manage interface with the sales and service organization and ensure alignment of the functions marketing and Sales & Service, especially regarding sales support resources.
• Collect requirements and ensure alignment with Sales & Service teams and with Communications & Sales Marketing.
• Drive exploitation of full potential within each market segment across all relevant applications.
• Take responsibility and actively manage line and project budgets.
• Define requirements for and participate in customer perception research activities.
• Drive business and competitive intelligence with regards to the area of responsibility for the sub-region within the global guidelines and process for business and competitive intelligence.
Your Qualifications
• University degree in business economics or engineering with focus on marketing methods and knowledge
• 5 - 10 years of work experience in Marketing or Sales in a B2B company in relevant market
• Preferably experienced in industry of Safety or Medical
• Strong customer orientation in combination with a proven track-record in Marketing, Product Management, Sales or Business Development
• Fluent in English skill
• Effective communication skills
• Strategic thinking
• Conflict management
The Dräger Workplace
Dräger, Technology for Life
Dräger is an international leader in the fields of medical and safety technology.The family-owned company was founded in Lübeck, Germany, in 1889. Over the past five generations, Draeger has evolved into a publicly traded, worldwide group. The company’s long-term success is based on the four key strengths of its value-driven culture: customer intimacy, professional employees, continuous innovation and a commitment to outstanding quality.
“Technology for Life” is the guiding philosophy. Whether in the operating room, in intensive care or emergency response services, Dräger products protect, support and save lives.
The safety division offers its customers complete hazard management solutions with a special focus on personal safety and protecting production facilities. The safety division's portfolio includes stationary and mobile gas detection systems, respiratory protection, firefighting equipment, professional diving gear, and alcohol and drug-testing instruments. The medical division's product range covers anesthesia workstations, ventilation equipment for intensive care, emergency and mobile ventilation units, warming therapy equipment for infants, patient monitoring equipment, IT solutions and gas management systems.
Dräger has about 13,700 employees worldwide. The company has sales and service in over 50 countries. Its development and production facilities are based in Germany, Great Britain, Sweden, South Africa, the USA, Brazil, the Czech Republic and China.
Who we are
생명 존중을 위한 과학기술
Dräger는 의료 및 안전 기술 개발 및 제품을 생산하는 글로벌 기업으로 1889년 독일 뤼베크에서 창립되어 5세대에 걸쳐 운영 및 성장해 왔습니다. 전세계 약 15,000여명의 임직원들이 190개 이상의 국가에서 근무하고 있으며 "Technology for life(생명 존중을 위한 과학기술)"라는 기업 철학에 맞는 제품과 솔루션을 통해 의료 및 각종 산업 현장에서 더 많은 생명을 보호하고 살리기 위해 노력하고 있습니다. 전세계의 다양한 현장에서 Dräger의 기술과 제품이 활발하게 사용되고 있으며 약 50여개국에 법인이 설립되어 운영 중입니다.