Purpose & Overall Relevance for the Organization:

 

MEMBERS FIRST is one of the key focus areas of our corporate strategy and the market Membership Team is central to embedding and executing this key strategic program. The strategic objective is to transform the successful membership initiative to market-wide global program at scale and to fuel the growth ambitions of the company. The role will drive engagement & loyalty through constant innovation and careful curated value proposition aimed at exciting, engaging & satisfying our key consumer groups.

This role will play a key role in driving projects that will accelerate our membership roll out implementation across the entire organization and develop playbooks and cascade best practices for membership acquisition for both online and offline across cross functional teams. The role will work in a fast-paced, international, and highly strategic environment with many opportunities to develop and to gain exposure to and influence decision making at Senior Leadership levels. Success will rely on the ability to establish the fundamentals and then continuously evolve membership performance from strength to strength.

 

Key Responsibilities

 

Strategy

• Establish the new Membership Acquisition and Program management pillar within the market Membership Organization
• Establish program management principles for driving membership roll out across the organization
• Establish ways of working to drive Membership Acquisition in partnership with all cross-functional teams
• Collaborate with the global membership organization to strategically plan the role out of the global membership program such as adiclub, Point Redemption Program to Korea

 

Program Management

• Accountable for all membership roll outs for Korea market
• Lead the conversation with the global team to create the membership roll out plan and project manage the deployment in partnership with cross functional teams in Korea
• Lead the new membership launch conversation before membership goes live and becomes business as usual
• Lead the development framework for membership integration with 3rd parties with documentation that supports both business and technical discussions
• Lead all projects related to membership other than the above to ensure that membership projects in Korea are delivered on time and with high quality
• Be the Subject Matter Expert in the market on topics of membership systems, platforms, rollouts, and membership capabilities
• Be aware of developments in PII security and laws when it comes to member information storage

 

Member Growth

• Develop channel specific playbooks to optimize and contribute to seamless journeys for membership acquisition
• Identify opportunities outside the own eco system to drive qualitative member growth
• Review existing membership acquisition framework in Korea market and identify opportunities
• Own and lead all initiatives within membership acquisition within the adidas Korea membership play book
• Set up KPI’s in partnership with Membership Performance team to have the correct measurement framework
• Identify profile enrichment opportunities so that we can collect more information about our members to make their adidas experience more personalized

 

Financial

• Track and adhere to budget for relevant categories
• Support business cases with respect to membership projects with clear rationale as and when needed

 

Systems and Processes

• Understanding of Membership set up, CRM systems, CRM tools, Membership analysis tools, membership campaign tools, 3rd party platform integrations
• Awareness/Curiosity of best practice tools in the industry to make member acquisitions more efficient

 

Project and Stakeholder Management

• Own, share, and lead implementation of best practices
• Collaborate with cross-functional stakeholders to drive program delivery on time and member growth best practices

 

Key Relationships:

• Retail
• eCommerce
• WHS/Mono
• Concept to Consumer
• Brand Activation
• Digital Brand Activation
• Data and Analytics
• Global Membership (Strategy, planning and product)
• Global Digital
• Global Digital Analytics
• Tech and IT

 

Knowledge, Skills and Abilities:

• Project management and experience of delivering digital and technical projects
• Experience of working with digital products would be highly prioritized
• Ability to work in a fast-paced environment with different international cultures
• Ability to handle ambiguity and untangle complex situations into actionable activities
• Solutions-oriented approach and entrepreneurial mindset
• Distinctive pragmatic mindset and ability to prioritize high numbers of tasks with varying workload and importance
• Strong interpersonal skills - communication, influencing, stakeholder management, especially when interacting with different levels of business
• Good numerical and analytical skills
• Solid understanding of digital landscape and KPIs

 

Requisite Education and Experience / Minimum Qualifications:

• Degree with focus on IT, Business Administration, Marketing or equivalent combination of education and experience

• 8+ years of experience in a Digital, Digital projects delivery and/or eCommerce or Direct to consumer environment  
• Understanding of the Korea Digital/IT landscape
• Expert knowledge in managing highly complex processes, involving multiple teams in different geographies 
• Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Project management, project monitoring and project delivery experience

• Fluent Korean, English both verbally and written is must