Purpose & Overall Relevance for the Organization:
- DRIVE category business success within guidelines set by Global BUs
Key Responsibilities:
- Influence and implement strategic category direction for adidas Sportswear Apparel category & be responsible for the business success of it incl. building country product range and setting forecasts, local prices, size range, RID and tracking of Sell-through data.
- Be the Korean market & consumer expert for Sportswear Apparel category and category interface between Global BU, Market functions, and channels (business opportunities, commercial input process, SMU¡¯s, performance results, market trends/insights,
category plans, etc.)
- Define the category range by main channel within guidelines by Global BU and Market Planning team, incl. inline, promo, SMU, Local Creation
- Define channels allocation for global allocated products
- Perform Category analysis including sell-thru, forecasting, range adoption incl. global mandatory range, pricing corridor compliance, monthly flow, Average Retail Price, Go-in margin, etc.
- Responsible for sample ordering for categories in charge
- Manage samples (i.e. checking and displaying at showroom) in cooperation with Market MOPS
- Leverage GTMT analysis & competitors/market information to set price bands (standard margin based on average price)
- Monitor systems and file management for categories in charge: Master Range File, Range adidas Own
Product merchandising systems (M-3, Hublight)
- Work closely with Brand Communications / Activation teams on seasonal category brand calendar and its local execution
- Contribute to the development of business Mid – Long Term division plan in alignment with global vision
KPI¡¯s:
- Category NS, Go-in Margin
- Sell-out
- Forecast & data accuracy
- NPS
- Market share
- Achievement of key SBP initiatives
Key Relationships:
- Market Brand P&I, AP, Brand Activation, MOPS
- Market PMO, Finance(Demand Planning), SCM
- Market Channels
- Global BUs
Knowledge, Skills and Abilities:
- Result-oriented; Strong numerical / analytical skills;
- Willing and able to travel on a regular basis.
- Must have the ability to influence others within organization.
- Effective presentations to large audiences
- Advanced user of MS Office suite of products
- Strong data analysis skills and ability to translate and articulate data results into clear business actions.
- Fluent communication skills in both English and Korean
- Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
- Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
Requisite Education and Experience / Minimum Qualifications:
- At least 5 years of product merchandising or retail merchandising experience with a recognized top tier brands.
- Experience in Product creation process (incl. SMU creation) preferred.
- University degree in Business/Marketing Management preferred.
- Sporting goods industry experience preferred.
- Passion for fashion, sports and belief that through sports we have the power to change lives.