Purpose & Overall Relevance for the Organization:

 

• Responsible for executing KOREA short and mid-term objectives for Originals APP / A&G, responsible for delivering across all KPIs
• Collaborate with global counterparts to identify opportunities across KOREA, while implementing global strategies in a locally relevant way, considering consumer needs and distribution channels

 

Key Responsibilities:

 

 

• Develop the strategy for the business from brief through range launch for assigned category
• Define the category range by country cluster and by channels within guidelines
• Define KOREA country cluster & channels allocation
• Perform Category analysis including business tracking, sell-thru, forecasting, etc…
• Act as KOREA category interface between Global, looking after business opportunities, commercial input process, SMU’s, performance results, market trends & insights
• Understands and build KOREA market/retailer network to maintain trend and product awareness
• Support Brand Communication partners to implement activation plans to drive authentic stories
• Support major product launches and presentations providing necessary sales support to ensure an effective sell-in process
• Provide a suitable framework for the performance management of the team, coaching and developing junior team members to meet requirements of their role
• Responsible for sample ordering and management for categories in charge
• Leverage GTM analysis & competitors/market information to set price bands
• Monitor systems and file management for categories in charge: Master Range File, HUB, DMT & RMA

 

KPI’s:

• Brand Credibility
• Category NS, Margins and Profitability
• Sell-out & Sell-Thru
• Forecast, Allocation, Range efficiency
• Market share
• Develop & Drive Strategy

 

Key Relationships:

• Market Brand P&I, AP, Brand Activation, MOPS
• Market PMO, Finance (Demand Planning), SCM
• Market Channels
• Global BUs

 

Knowledge, Skills and Abilities:

• Exposure to other marketing disciplines preferable, e.g. merchandising, brand comm or sales
• Result-oriented; Strong numerical / analytical skills;
• Willing and able to travel on a regular basis.
• Must have the ability to influence others within organization
• Effective presentations to large audiences
• Advanced user of MS Office suite of products
• Strong data analysis skills and ability to translate and articulate data results into clear business actions.
• Fluent communication skills in both English and Korean preferred
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

 

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business/Marketing Management preferred.

• 4-6 years of merchansiging experience with a recognized top tier brand
• Sporting goods industry experience required
• Willingness to travel
• Passion for sports and belief that through sports we have the power to change lives