Job Mission:
Business Context
- • Korea, key market for a source of trends and innovation, to be empowered with strong local capabilities and increased direct interaction with global business divisions.
- • In the context of Korea, the element of having two different markets, Local market, Travel Retail with several big trade partners, Fashion and Watch Fine Jewelry integrated, are so significant and unique, thus need deeper insight on each sector
- • Develop new opportunities providing the overall retail landscape and analytics, and will not interfere with the existing daily relationships of trade partners
- • On building client-retail centric capabilities to keep pace with the rapid changes in the business environment and to reflect the aspirations of our clients.
- • Takeover strategic projects and new projects in Fashion and Watch Fine Jewelry, including full boutiques, WFJ boutiques, Shoe boutiques opportunities and Eyewear expansion
Current/Future Stakes
- • Be the most desired brand across all generations providing consistent brand experience throughout the brand discovery journey
- • Continue to dynamize the brand and connect the clients with creativity and exclusivity to reassert our authority in the new normal
- • Remain as the most desirable and ultimate luxury market leader showcasing the Chanel difference
- • Provide privileged and exclusive client experience with authentic and personalized connection
- • Build world class retail though enhanced role of the boutique with the Client at the center and the FA at the heart
- • Deliver consistent level of qualitative brand experience seamlessly along the brand discovery journey
- • Orchestrate with Retail teams to ensure that CHANEL builds Fashion Forward boutiques with a strong Fashion image and relevancy for the young generation
- • Provide foundation for future projects that are client-centric and not merely brand posture : Ensure projects align with larger company goals and strategies while also putting the customer experience at the center of each initiatives