MAIN PURPOSE Working closely with the Senior Marketing Manager will execute the annual press and influencer strategy for the Drunk Elephant, in order to increase press & social PR rankings and engagement with the aim to enhance brand love and awareness with press, beauty consultants and key influencers. KEY RESPONSIBILITIES 1. Lead 360 PR & Communication Strategy • Develop and deliver PR strategy encompassing Digital, Social, PR & Brand Partnerships and commercials. • Take lead in implementing the content creation with influencers, celebrities, and key media. • Build 360 media channel plan across paid, owned and earned channels • Oversees and orchestrates brands' digital marketing, social media and paid media activities to create a consumer focused and consistent brand experience • Create a strategic seeding plan to reinforce the local marketing launching calendar 2. Drive Local Relevancy • Identify local consumer & Market Insight, sharing findings with Global to ensure the consistency of new campaign development with region's needs • Drive local market prioritization & focus (product choice & adaptation/ exceptional local origination in alignment with global) 3. Lead Paid Media and Manage Agency • Media planning, Optimize the budget and identify where and how to invest. (Sales forecast, price strategy, profitability of the brand, P&L etc) • Manage Budgets on a monthly basis track and undertake responsibility of the monthly budget management • Strengthen the media publicity activities (product placement, tie-up, and editorial pitch) and build/maintain close relations with top-tier media. Plan and manage media tie-up/editorial contents projects, including digital viral communication through media's account • Work closely with PR AGENCY to draft and disseminate press-release for maximum media coverage • Manage Public relations spokesperson and ambassadors • Closely monitor media coverage and take proactive action to maintain favourable brand advocacy, identify issues related to the brand and tackle on any PR RISK • Build, develop and manage the team. And coach them and develop their marketing and communication experience and hands-on experience REQUIREMENTS • Strong PR & communication experience (above 7 years) in cosmetics industry • Strong planning and analytical skills with attention to detail • Excellent leadership, communication, negotiations, and interpersonal skills • Comfortable working in ambiguity with positive mind-set • Budget management to run finance P&L • Fluent in both English & Korean
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