Market Intelligence Analysis Manager
ABInBev´Â ¼¼°è 1À§ ¸ÆÁÖ ±â¾÷ÀÌÀÚ ¼¼°è 5´ë ¼ÒºñÀç±â¾÷À¸·Î 500°³°¡ ³Ñ´Â ºê·£µå¸¦ Æ÷Æ®Æú¸®¿À¸¦ º¸À¯ÇÑ ±Û·Î¹ú ¼±µÎ ±â¾÷ÀÔ´Ï´Ù. AB InBev Korea ¿Àºñ¸ÆÁÖ´Â Ä«½º, ÇѸÆ, OB¶ó°Å, ÇʱÂ, ¹öµå¿ÍÀÌÀú, ½ºÅÚ¶ó, È£°¡µç µî ¼ÒºñÀÚµéÀÇ ÀÔ¸À¿¡ ¸ÂÃá Â÷º°È­µÈ ºê·£µå Æ÷Æ®Æú¸®¿À·Î ±¹³» ¸ÆÁÖ½ÃÀåÀ» ¼±µµÇÏ°í ÀÖ½À´Ï´Ù. ¿Àºñ ¸ÆÁÖ´Â Áö¼ÓÀûÀÎ Çõ½ÅÀ» ÅëÇØ »õ·Î¿î Á¦Ç°°ú ´õ °­·ÂÇÑ ºê·£µå¸¦ ¸¸µé°í ÀÖÀ¸¸ç °í°´ ¹× Áö¿ª »çȸ¿ÍÀÇ ´õ¿í ÀÇ¹Ì ÀÖ´Â °ü°è¸¦ ¸¸µé±â À§ÇØ ³ë·ÂÇÕ´Ï´Ù. ¿Àºñ¸ÆÁÖ Marketing ºÎ¹®¿¡¼­ Market Intelligence Analysis Manager¸¦ ä¿ëÇÏ°íÀÚ ÇÏ´Ï, ¾Æ·¡ ÁÖ¿ä ¾÷¹« ¹× ÀÚ°Ý¿ä°ÇÀ» »ó¼¼È÷ »ìÆ캸½Å ÈÄ Áö¿ø¹Ù¶ø´Ï´Ù. ¼Ò¼Ó/ÆÀ : Commercial Æ÷Áö¼Ç ¸í : Market Intelligence Analysis Manager ±Ù¹«Áö : »ï¼ºµ¿ ¾Æ¼ÀŸ¿ö °í¿ë ÇüÅ : Á¤±ÔÁ÷ (3°³¿ù ¼ö½À±â°£ / 100% ±Þ¿©Áö±Þ) ¢º´ã´ç¾÷¹« 1. Track ABI performance across the RTM: STW,STR,STC / Channel segments, price segment, category segments. Monitor ABI performance to be in-line with key strategies and provide guidance if correction or acceleration is needed. 2. Market share closing and analyze the various external (industry, consumer lifestyle, legislation, etc.) and internal (comm execution, ABI innovation, FTE, etc) drivers that impact ABI performance. 3. Leverage market insight data to understand market position of ABI while observing industry trends and competitor actions. Identify market opportunities and provide commercial guidance. 4. Identify holes in ABI portfolio, present regions (Regional Marketshare), additional market opportunities. Combine this insight with Revenue Management to identify total NR and MACO opportunity to deliver financial uplift 5. Define and monitor priority KPIs such as share, cannibalization rate, distribution, rate of sales, price indexes in key regions and subchannels; provide visibility and guidance to Commercial leaders to having optimized decision. 6. Continuously process optimization for ABI reporting: methodology redefinition, process setup for further visibility improvement, accuracy improvement for industry forecasting through cooperation with S&T. 7. Related KPIs: Market share, Incremental NR (innovation), Dashboard visibility (ie. Reportings in 1yp/ZoneCPR/MPR, etc). ¢ºÀÚ°Ý¿ä°Ç [Technical Skills] 1. Minimum 3 years in FMCG industry with knowledge of sales and business processes forecasting and planning. 2. Strategy development capabilities by analyzing the data and connecting the dots. 3. Strong analytical skills with handling large datasets and converting to actionable insights (Nilsen, GAC, etc) 4. Communicating skills in English (Above business-level preferred). 5. High proficiency in MS Office Suite (PowerPoint, Excel), Power BI is a plus [Soft Skills] 1. Demonstrated advanced critical thinking skills, end-to end thinking and proactive working style. 2. Stakeholder management with effective communication at senior organization levels 3. Influence and navigate cross-functional teams to accomplish goals 4. Identify and lead process improvements across cross-functional processes 5. Problem solving. Ability to meet deadlines and work independently. 6. Challenge status quo with an owner¡¯s mindset of continuous improvement ¢ºÃ¤¿ë ÀýÂ÷ Á¢¼ö ±â°£: Á¢¼ö ¹Þ´Â ´ë·Î ½É»çÇÏ¿© ÁøÇà (ASAP) ¼­·ù ½É»ç -> ½Ç¹« ¸éÁ¢ -> ÀÓ¿ø ¸éÁ¢ -> ä¿ë °ËÁø -> ÃÖÁ¾ ÇÕ°Ý *ä¿ë Æ÷Áö¼Ç ¹× Á÷Ã¥¿¡ µû¶ó »óÀÌ **¼­·ùÀüÇü ÇÕ°ÝÀÚ¿¡ ÇÑÇÏ¿© °³º°ÀûÀ¸·Î ¸éÁ¢ ÀÏÁ¤ ¾È³» ¢ºº¹¸® ÈÄ»ý Work from anywhere (¿¬°£ ÃÑ 25ÀÏ ±Ù¹«ÁöÀÚÀ² ¼±ÅÃÁ¦ Á¦µµ) ½ÃÂ÷ Ãâ±ÙÁ¦ °ÝÁÖ Happy hour (±Ù¹«½Ã°£ Áß¿¡ ¸ÆÁÖ¸¶½Ã¸ç ±Ù¹«) ¸ÅÁÖ ¼ö¿äÀÏ °¡Á¤ÀÇ ³¯ / PC OffÁ¦µµ ¸ÆÁÖ Bar ¿î¿µ ¿©¸§ À¯±Þ ÈÞ°¡ (5ÀÏ) ¹× ¿©¸§ ÈÞ°¡ºñ Áö±Þ °Ç°­°ËÁø : 30¼¼ ÀÌ»ó Á¾ÇÕ°ËÁø (°Ý³âÀ¸·Î º»ÀÎ/¹è¿ìÀÚ Æ÷ÇÔ) ´Üü»óÇغ¸Çè °æÁ¶»çÁö¿ø (°áÈ¥, Á¶»ç, ÀÚ³à µ¹ÀÜÄ¡, °áÈ¥±â³äÀÏ µî °æÁ¶ÈÞ°¡ ¹× °æÁ¶±Ý Áö¿ø) ¸íÀý ¸ÆÁÖ Áö¿ø ¹× ÀÚ»ç Á¦Ç° ÇÒÀÎ ÀÚ³à ÇÐÀÚ±Ý Áö¿ø º»ÀÎ ¹× ¹è¿ìÀÚ, ºÎ¸ð, ÀÚ³à ´ë»ó ÀÇ·áºñ Áö¿ø (Àδç ÃÖ´ë 500¸¸¿ø) Äܵµ Áö¿ø (¿¬ 2¹Ú) Àå±â±Ù¼Ó Æ÷»ó ÁÖÅÃÀÚ±ÝÀ¶ÀÚ Áö¿ø µî ¢ºÃ¤¿ë ÀýÂ÷¹ý¿¡ µû¸¥ °íÁö »çÇ× ÀüÀÚ¿ìÆíÀ¸·Î Á¦ÃâÇÑ ¼­·ù´Â ä¿ë ÀýÂ÷¹ý¿¡ µû¶ó, ÀÏü ¹Ýȯ Àǹ«°¡ ¾ø½À´Ï´Ù. º¸ÈÆ´ë»óÀÚ ¹× Ãë¾÷º¸È£´ë»óÀÚ´Â °ü·Ã¹ý¿¡ ÀÇ°ÅÇÏ¿© ¿ì´ëÇÕ´Ï´Ù. ÇØ¿Ü ¿©Çà °á°Ý»çÀ¯°¡ ¾ø¾î¾ß ÇÕ´Ï´Ù. º» ä¿ëÀº ¼ö½ÃÁøÇàÀ¸·Î, ¿ì¼öÀη ä¿ë ½Ã ¸¶°¨µÉ ¼ö ÀÖ½À´Ï´Ù. ABInBev Korea ¿Àºñ¸ÆÁÖ¿¡ ´ëÇØ ±Ã±ÝÇϽŠ³»¿ëÀº ¾Æ·¡ ¸µÅ©¿¡¼­ È®ÀÎÇϼ¼¿ä! ABInBev : https://www.ab-inbev.com ¿Àºñ¸ÆÁÖ : https://www.ob.co.kr