The Marketing & Communication Director will initiate and implement all marketing initiatives, ensuring a high level of customer centricity and integrated customer engagement through all touch points with the aim to increase brand visibility, brand awareness, desirability, and capture market share.

Our Maison is focusing on the continuous digital transformation of processes and experiences for our clients. We are looking for the person who will lead this change locally and empower the local team to embrace innovations.

 

Report to: Managing Director, Korea

Location: Seoul, Korea.

 

What are the impacts you can create to our business?

Your contribution to overall Marketing Strategy

• You will adapt, propose, and activate marketing plans aligned with HQ and Regional office, identify key levers of success, optimise opportunities/resources and put in place amplification plans to further increase local impact.
• You will deliver and ensure excellence in the execution of all marketing plans to support commercial objectives
• You will define, develop, manage, and execute 360 Social, Digital, Media, KOL and PR strategies with a special focus on the Korean entertainment industry
• You will focus on achieving strategic targets (awareness, desirability, conversion) as well as ROI
• You will integrate innovative and pioneering activations in marketing strategy across all communication channels
• You will build and execute events plans in close collaboration with HQ & Regional office (product launches, boutique openings, tactical events, annual exhibitions, etc.)
• You will closely manage media relations and PR plans in co-operation with HQ PR team, and local PR agency, along with PR evaluation monitoring, competition analysis, benchmarking, and best practices.

 

Your contribution as an Ambassador and a Manager

• Be influential. Build strong relationship with all key stakeholders (internal – locally, regionally and within the HQ and external) to get relevant amount of support and resources
• Support HQ Media team on media strategy, implementation and opportunities
• Analyse, manage and optimise budgets
• As a People Manager, motivate, challenge and coach team members to grow, achieve targets and be demanding.
• Define team and individual objectives; manage career expectations with HR and Managing Director

 

The person we are looking for:

• Minimum ten years’ experience in marketing and communication in Korea.
• Possess experience and knowledge in 360 degrees of the marketing ecosystem, including online and offline, with good understanding of new media/ digital marketing and proven track record of innovative applications    
• Proven project leader from planning, implementation to delivery with good business acumen, analytical skills, and commercial sense
• Team-player, resilient, demanding, agile, creative, rigorous and solution-oriented
• Strong sense of ownership and accountability
• Languages: fluency in Korean is a must, as well as business proficiency in spoken and written English

 

Still wondering why you should apply?

• You will join a friendly and dynamic team with whom you will be able to share your knowledge and expertise
• Your daily activities will be interesting, challenging and diverse