Position : Manager, Strategy & Insights
Department : Strategy & Insights
Reporting Structure : Head of Strategy & Insights
McDonald’s
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us. From drive thru updates to delivery to mobile order, we are innovating quickly and growing.
Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values: Serve, Inclusion, Integrity, Community, and Family. From support of Ronald McDonald House Charities to our equal employment opportunity practices and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry, and planet.
Key tasks of the Job:
We are looking for a Manager, Strategy & Insights to join our team to provide analysis and insight to fuel our efforts to accelerate growth of McDonald’s Korea. This role requires strategic thinking, balanced with strong project management and collaboration skills leading cross-functional teams. This individual should share our passion for business insights that informs real world business decisions. You will be working as part of S&I team supporting various functions in McDonald’s Korea and the Top Management Team.
Your focus will be to develop growth strategy for McD Korea based on an in-depth understanding on sales drivers and restaurant operational performances. You will be responsible for developing various planning materials for McD Korea, as well as forecasting scenarios for large-scale company initiatives. In addition, you will be analyzing restaurant performance to understand the impact of customer experience and service times by channel on our sales drivers. You may also be designing sophisticated methods of analyzing sales and menu performance, using our Transaction Level Detail and Product Mix databases. You will also drive deep understanding of growth drivers from menu portfolio standpoint, focusing on areas such as identifying menu categories and items that are primary visit decision drivers; analyzing sales and profit contribution margins for each menu category, and analyzing what are the opportunity area for a sustainable growth.
Specifics for the Job:
(a) Required knowledge, education, and experience:
- 7+ years of experience required in related field (industries such as CPG, Food or Management Consulting, in the disciplines such as Corporate Strategy, Consumer Insights or Business Insights, Brand/Product Management, Marketing, or Customer Experience).
- Proven experience in leveraging consumer and business insights to develop business strategies.
- BS/BA degree in related discipline required (Marketing, Business, Management, etc.)
(b) Skills:
- Intellectual curiosity, along with excellent problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions.
- Excellent leadership, interpersonal, project management and presentation skills to work effectively with teams throughout organization.
- Proven ability to impact and influence teams without formal authority.
- Expert skills in multiple research methodologies, analytics (panels, big quant) synthesis, analytics and statistics and creative experience
- Strong communicator, presenter, and self-starter who develops compelling materials that effectively communicates insights/strategies and comfortable presenting to and influencing a broad range of stakeholders.
- Ability to articulate complex analysis in a simplified manner to a broad audience.
(c) English: English proficiency preferred