[담당업무]

O CRM KPI Management
- Preparing CRM MTD/YTD report with analysing customer data-base status by BTQ (Capture rate, UPT, ABV, Capture rate, Information capture rate, contribution by segment, gender, collector list, etc)
- Monthly / Quarterly CRM activation plan and follow-up and feedback
- Align CRM activities with APAC, HQ Request
- CDB Management with BTQs, IT and HQ / APAC with CDB cleaning
- BTQ Staff CRM monthly training and communication

O Clienteling, Customer Journey & Loyalty Program management
- Monthly, Quarterly and Annually Clienteling ACTION planning and review - Plan for developing Active, Inactive to active, TOP VIPs, high potential and collectors and boosting their sales by various CRM and promotional actions
- Seasonal gift (with MKT , using CRM BUDGET) / VIP's special request handling with HQ : Special order (LE)
- Support and guide RAM to execute these actions for BTQs
- Monthly monitoring, analysing CLIENTELING result by BTQs and action planning with RAM
- Identify high potential customer from BTQ and make recruitment action plan for key events (BWW, SIHH CTY, preview, essential moments and etc) with keen communication with RAM and BTQs
- Planning of Key VIP events (Essential Moments, Sample preview & local essential events)
- Special action suggestion to RAM for Retail excellence.
- Global VIP events with TOP VIPs as brand ambassador

O Retail Activation planning & Communication.
- Retail Activation planning - aligned with marketing calendar
- Periodical promotion planning
- Communication planning for each occasion - eDM, DM and call with agency
- Active Sales involvement for pre-order, VIP orders.
- Department store’s DM communication planning and execution
- Communicate all in-store promotion with retailers to support RAM’s actions in BTQs.
- Handling request of event and promotion from the department store.
- Cooperation with other department for promotional support (Marketing & PR) and communication with team.

O Budget management.
- Manage CRM budget with retail director to optimize all CRM activities.

[자격요건]

경력사항: 경력(10년 이상 )
학력사항: 대학교(4년)졸업

- Minimum 10 years of relevant working experience with at least 2~3 years at managerial level of CRM and Clients related area in luxury retail industry

- Bachelor’s degree or above in Business Administration or related discipline

- Detail oriented management with retail excellence.

- Strong problem-solving skills and good communication skills in internal and external stakeholders

- High level of CRM and KPI analytical skills and leadership skills to lead BTQs

- Fluent in English and Korean

[우대사항]

외국어: 영어 회화가능,독해가능,작문가능