Job Description

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[Summary of Tasks]
1. Digital Platform Management
2. CRM and Contact Strategy Management
3. Data management & Analysis
4. Kakao Channel Management

[About Mercedes-Benz]
Mercedes-Benz invented the car over 130 years ago and has been passionate about shaping the future of mobility ever since. ¡°The best or nothing¡± is the slogan of our company and it represents what Mercedes-Benz stands for. To delight our customers with fascinating products and to always stay ahead of competition, we promise to deliver ¡°the best or nothing¡± through everything we do.

[Tasks]

1. Digital Platform Management
- Digital Platform Management: Lead the launch and oversee the day-to-day Management of Digital customer service platforms, including Online service Appointment Booking, Digital Pay, and Digital Communication tools, ensuring operational efficiency and a high level of user satisfaction.
- Localization and Implementation: Work in tandem with the Global HQ product team to localize global digital solutions, adapting features, and functionalities to align with local market requirements and customer expectations.
- Customer Feedback: Analyze customer feedback on digit platforms to identify trends, insights, and opportunities for enhancing the digital customer journey.
- Training and Support: Provide training and ongoing support to business stakeholders on the effective use of digital platforms, ensuring they are equipped to deliver proper service.

2. CRM and Contact Strategy Management
- Use Case Management: Identify, deploy, and manage CRM use cases for various customer segments across different stages of customer journey, ensuring tailored communication that address specific customer needs and preferences.
- CRM Calendar Coordination: Oversee the CRM calendar to schedule and execute both one-time campaign and automated communications (via Kakao Message, MMS/LMS, eDM) efficiently with business teams, aiming to minimize customer redundancy and fatigue.
- Performance Monitoring: Regularly track and report on the performance of CRM initiatives, using data analytics to measure effectiveness and ROI, and adjusting strategies as necessary to achieve optimal results.

3. Data management & Analysis
-Consolidation and Reporting: Update/modify digital platform performance data on PowerBi dashboard and share the report to management and dealer on a monthly basis.
- Collaboration with IT: Work closely with the IT department to embed reports in the dealer portal and achieve full automation by establishing a pipeline to the original data source.

4. Kakao Channel Management
- KakaoTalk Business Channel Management: Lead the management of the company¡¯s KakaoTalk business channel, ensuring optimal configuration and effective engagement with customers through activating business relevant Kakao features.
- Kakao Sync API Integration: Implement the Kakao Sync API to various Mercedes-Benz Front-end digital touchpoints to facilitate the seamless acquisition of authenticated customer data, ensuring a streamlined registration and login process for users.

Job Requirements

1. Education
: Bachelor¡¯s degree 

2. Experience 
- 8-10 years of experience in digital platform management, CRM and customer data (preferably with B2C industry experience)
- Salesforce (Service Cloud, Marketing Cloud) and SQL, PowerBI knowledge preferred 
- Customer data analysis skills

3. Specific knowledge:
- Strong operational skill with attention to details 
- Strong analytics skill with insight from numbers
- Good at playing with numbers and statistics with strong OA(Powerpoint, Excel, word) skill 
- Excellent communication skill both Korean and English (verbal, written and presentation)

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https://www.heding.co.kr/MyRecruit/MainView/1598/0

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