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Top Watch & Jewelry ºê·£µå

PR Specialist

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Top Watch & Jewelry ºê·£µå PR Specialist

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- Develop and execute PR strategies: You will support ideation of PR Strategy to deliver compelling coverage, activations and Maison corporate messages tactically. You will collaborate closely with Marketing teams to align PR stories with 360¢ª product launches and animations.
- Generate PR coverage and analysis: You will actively pitch and manage PR story development and secure placements in top-tier publications and media outlets that align with Maison's image and target audience. You will analyze PR coverage by extracting data through DMR on a monthly basis and report.
- Public Relations: You will arrange PR shooting (daily stocks check for the shooting, BTQ communication, logistic follow up, security arrangement, documentation, on-site communication and product handling) and handle press requests and be the first line contact facing press. You will update monthly look book, disseminate the press material and compile all PR assets. (product image, worn look, news release, etc.) You will also proof-read press release and PR asset translation.
- Administration: You will do PR & Event related administration & invoice preparation for all activities, monthly expense closing and report.

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- 5 years of professional experience in relevant field, PR and communication.

- Good understanding based on brand marketing and communication experience. (Luxury industry experience will be a plus)

- Proficient in MS office. 

- Advanced level of English proficiency. (verbal and written)


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