Role overview : Team Leader

What will I be doing?

  • Lead the team in designing, setting up, and managing cutting-edge research projects.
  • Manage and mentor team members, fostering their professional growth and skill development.
  • Execute all aspects of the research process from questionnaire writing and research design, field management, analysis and interpretation of results through to preparation of reports 
  • Build and maintain relationships with key clients by responding to queries and providing updates per client requests 

What do I need to bring with me?  

  • Completed Bachelor’s Degree in related field, master’s level education an asset 
  • At least 10 years of prior qualitative research experience is essential, along with a good knowledge of the industry, including commercial understanding
  • The ability to work creatively and think commercially
  • Good storytelling skills are essential, as well as a working style that is flexible, innovative and analytical.
  • A quick learner who enjoys breaking down complex topics and briefs into a tangible, actionable research approach.
  • Client-facing experience and the ability to act as key client liaison on projects is essential
  • Good project management, delegation and planning skills, good at multi-tasking
  • No grounds for disqualification for overseas travel
  • Auto industry background preferred


The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein.  We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).  


Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we’re proud to share we’ve received our Great Place to Work Certification in 2022 & 2023!