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Marketing & Communication Director

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Marketing & Communication Director - ÇÏÀÌ¿£µå ¸íÇ° ºê·£µå

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O Strategic Planning & review
- Develop and implement the long-term and yearly MarComm strategies across all functions
- Review monthly and annual MarComm plan
- Analyze the implementations of all MarComm strategies and campaign KPIs
- Market intelligence

O Budget Management
- Build A&P budget (media, PR, event, client treatment etc.)
- Track and manage monthly, quarterly, yearly A&P spending and expenses
- Responsible for external vendors and agency procurement

O Digital & Media
- Annual media planning and strategy development
- Supervise media execution and KPI achievement
- Co-work with a designated media agency

O Public Relations
- Secure a close relationship with key media, KOL, local artist community
- Plan strategic PR initiatives

O Trade Marketing (VM, SDP, Event)
- Ensure quality of all the brand experience elements including VM, SDP, Event
- Propose annual event calendar
- Supervise pre/post event report and KPI achievement

O Team Leadership
- Set clear guidance, directions & objectives to each team members
- Empower the team and be a role model based on brand values
- Develop all team members skillsets, leadership and competencies and prepare talent pipelines)

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- Min. 15 years of professional marketing & communication experience in high-end retail industry with at least 3 years in leadership position (luxury jewelry and watch, fashion will be plus)

- Strong communication skills both in Korean and English

- Solid local network with strong knowledge of luxury market in Korea

- Hands-on management skills and ability to interact with various stakeholders


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