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[´ã´ç¾÷¹«] O Strategic Planning & review - Develop and implement the long-term and yearly MarComm strategies across all functions - Review monthly and annual MarComm plan - Analyze the implementations of all MarComm strategies and campaign KPIs - Market intelligence
O Budget Management - Build A&P budget (media, PR, event, client treatment etc.) - Track and manage monthly, quarterly, yearly A&P spending and expenses - Responsible for external vendors and agency procurement
O Digital & Media - Annual media planning and strategy development - Supervise media execution and KPI achievement - Co-work with a designated media agency
O Public Relations - Secure a close relationship with key media, KOL, local artist community - Plan strategic PR initiatives
O Trade Marketing (VM, SDP, Event) - Ensure quality of all the brand experience elements including VM, SDP, Event - Propose annual event calendar - Supervise pre/post event report and KPI achievement
O Team Leadership - Set clear guidance, directions & objectives to each team members - Empower the team and be a role model based on brand values - Develop all team members skillsets, leadership and competencies and prepare talent pipelines)
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- Min. 15 years of professional
marketing & communication experience in high-end retail industry with at
least 3 years in leadership position (luxury jewelry and watch, fashion will be
plus) - Strong communication skills
both in Korean and English - Solid local network with
strong knowledge of luxury market in Korea
- Hands-on management skills
and ability to interact with various stakeholders
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