Purpose & Overall Relevance for the Organization:
- Drive the success of the adidas Specialist Sports category business (Tennis, Swim, Cycling and other vertical sports) to ensure adidas’ sports authenticity.
Key Responsibilities:
- Drive the category management for BU SPSP across all KPIs, with the objective to grow the business in Korea & Channels.
- Execute the seasonal Go-To-Market process and calendar milestones for the respective category in Korea.
- Define an effective Market Category Range that allows Clusters to maximize their opportunities.
- Drive decision making through data analytics & category tracking paired with consumer trends and market opportunities.
- Facilitate efficient communication with respective Cluster and Channel stakeholders, to enable executional excellence as well as driving upwards communication to Global stakeholders.
- Work closely with Brand Activation, Omnichannel & Membership teams to ensure executional excellence of Category activations & Key Moments to drive Full Price Sell-through
- Review Seasonal Volumes across the Business segments and action against.
- Responsible for the managing respective category business incl. setting forecasts, local prices, size range, RID and Sell-through.
- Define channels allocation for global allocated products.
- Perform Category analysis including sell-thru, forecasting, range adoption incl. global mandatory range, pricing corridor compliance, monthly flow, ARP, MG, etc.
- Category interface between Global BU, Market functions, and channels(business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
- Responsible for sample ordering for categories in charge
- Manage samples (i.e. checking and displaying at showroom) in cooperation with Market MOPS
- Monitor systems and file management for categories in charge: Master Range File, HUB, DMT & RMA
- Contribute to the development of business Mid – Long Term division plan in alignment with global vision.
KPI’s:
- Category NS, Go-in Margin
- Sell-out
- Forecast & data accuracy
- NPS
- Achievement of key SBP initiatives
Key Relationships:
- Market Business Unit FB/SPSP team
- Market Brand P&I, AP, MOPS, Brand Activation, Sports Marketing
- Market PMO, Finance(Demand Planning), SCM
- Market Channels
- Global BUs
Knowledge, Skills and Abilities:
- Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication or sales experience;
- Result-oriented; Strong numerical / analytical skills;
- Willing and able to travel on a regular basis.
- Must have the ability to influence others within organization
- Effective presentations to large audiences
- Advanced user of MS Office suite of products
- Strong data analysis skills and ability to translate and articulate data results into clear business actions.
- Fluent communication skills in both English and Korean
- Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
- Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business/Marketing Management preferred.
- 2-3 years of experience in range management/product, marketing, sales/retail required.
- Sporting goods industry experience preferred.
- Passion for sports and belief that through sports we have the power to change lives