ÇÏÀÌ¿£µå ºê·£µå Media Assistant Manager |
[´ã´ç¾÷¹«] O MEDIA PLANNING - Support media manager to develop media annual plan and its briefing ; Study and integrate global media strategic, guidelines, new channels, market context, media trend, understand local business needs - Monitor SOV and key competitors' analysis on media & marketing activations, luxury market trend & case study for benchmark - Develop ROI based analysis on both offline and online channels, by media, by campaigns - Seek for new opportunities ; new channel, audiences, media, format & creatives under the rapid environmental changes - Build an effective partnership and teamwork with media agency to perform as ¡®one-team¡¯ and ensure to bring out the most out of their professions into the achievements - Timely mannered communication and flexibility between agency and media partners to deliver its outcome in time under HQ¡¯s global media-AD-creative guidelines – in charge of all AD creatives - Proactively communicate with other functions ; PR/ Creative Contents, Commercial/E-com, CRM and Marketing team to be able to integrate the local business needs into media objectives at all time
O CAMPAIGN ACTIVATION - Draw Media campaign brief based on ; global media guide, HQ global plan, local 360 plan, product portfolio, commercial needs, PR & communication plan ; to ensure the media agency is aligned with its objectives - Define target audiences and its journey liaising with the media/ campaign objectives which fulfills both traffic-driven and brand storytelling - Oversee Media mix for HQ validation then ensure its implementation, live and post-live
O PERFORMANCE & ANALYSIS - Performance analysis on Media – KPI / Target achievements per campaigns - Own the data – archive, study, analyze the campaign report to ensure ; historical rate, insights, analytical decision making etc. - Monitor and manage internal platforms with accuracy, deliver its integrated data & analysis -communicate with related stakeholders
O OFFLINE MEDIA : PRINT & DOOH - Ensure its media activations is to always highlight brand equity and supremacy - Patrimony / investment analysis on media titles and placement - Work closely with PR team to create synergy in media partnership & extended PR values - DOOH placement development and on-sites & its environments studies - Occasions to co-operate with external stakeholders on Ad-hoc projects - Prepare HQ validation for new titles & new placement if needed
O ONLINE MEDIA : DISPLAY & SOCIAL - Develop digital media mix plans based on media objectives and guidelines ; display & social and define target audiences to planned funnels based on sufficiency planning - Ensure its implementation, AD creatives, time/date, frequency, product, placement and mix are all orchestrated under the media objective and brand safety before go-live - Daily monitoring on digital media campaigns – for any optimization needed - Work closely with E-com team for media campaign activation to ensure its website traffic and engagement improvement - Also with CRM team for 1st party data integration and its expansion in the long-term
O SEARCH - Develop analysis and integrated data in search ; insights from its trend - Work closely within the team to create synergy in media campaigns ideation & activation
O OWNED-CHANNEL SUPPORT ; brand E-com Website & ¡®Kakao Talk¡¯ brand channel - Develop media plan to support owned-channel development - Work closely with co-functions identifying shared goals & effective media support
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- About 7 years¡¯ experience in
media environments; client or agency side - B2C only - Good knowledge on hard luxury
is a plus - Fluent in written &
spoken English and Korean - Experience in Google
Analytics, Social Media, SEM and other Digital Media - Able to demonstrate strong
analytical and visualization skills via presentations and reports (Experts in
Microsoft Excel and PowerPoint) - Clearly communicating large
amounts of information precisely
- Ability to handle given tasks
under the dynamic environmental changes and pressure
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