JOB DESCRIPTION

 

ENTITY:                                     RICHEMONT KOREA LTD

BRAND:                                      IWC SCHAFFHAUSEN

DEPARTMENT:                         MARKETING AND COMMUNICATIONS

POSITION TITLE:                    MARKETING COMMUNICATION DIRECTOR

LOCATION:                               KOREA

 

1) Position Summary

A pivotal role with full responsibility to develop and implement marketing &communication strategies for IWC Korea within the framework of the global directions and local priorities/initiatives. His/Her main objectives are to solidify IWC leadership as the core luxury timepiece brand in Korea and to maximize brand visibility/ exposure.

 

 

2) Activities:

 

1. Strategic Planning & review
   • Develop and implement the long-term and yearly MarComm strategies across all functions
   • Review monthly and annual MarComm plan
   • Analyze the implementations of all MarComm strategies and campaign KPIs
   • Market intelligence

 

2. Budget Management
   • Build A&P budget (media, PR, event, client treatment etc.) 
   • Track and manage monthly, quarterly, yearly A&P spending and expenses
   • Responsible for external vendors and agency procurement

 

3. Digital & Media
   • Annual media planning and strategy development
   • Supervise media execution and KPI achievement
   • Co-work with a designated media agency

 

4. Public Relations
   • Secure a close relationship with key media, KOL, local artist community
   • Plan strategic PR initiatives  

 

5. Trade Marketing (VM, SDP, Event)
   • Ensure quality of all the brand experience elements including VM, SDP, Event
   • Propose annual event calendar
   • Supervise pre/post event report and KPI achievement

 

6. Team Leadership
   • Set clear guidance, directions & objectives to each team members
   • Empower the team and be a role model based on IWC values
   • Develop all team members skillsets, leadership and competencies and prepare talent pipelines

 

 

3) Requirement:

 

• Min. 15 years of professional marketing & communication experience in high-end retail industry with at least 3 years in leadership position (luxury jewelry and watch, fashion will be plus)
• Strong communication skills both in Korean and English
• Solid local network with strong knowledge of luxury market in Korea
• Hands-on management skills and ability to interact with various stakeholders

 

 

4) Dimension:

 

Geographical responsibility:

• South Korea.

 

 

5) Key relationship with:

 

Internal contacts:

• Reports to IWC Korea Managing Director
• Work closely with: Commercial team, Retail team, IWC HQ, and local SWM.

 

Direct / reviewing manager: IWC Korea Managing Director

 

Number of staffs reporting to the position: 3+1

• Trade Marketing manager
• PR & Media manager
• PR & Marketing executive
• PR & Marketing intern